Ross Optical Expands Capabilities in Response to Customer Study

Recent additions include new specialty micro optics, custom and catalog aspheres, and custom OEM optics and assembly capabilities.

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Customer satisfaction is on the rise, at 4.5 out of 5, with many customers commenting on Ross Optical’s quality of service and quick response to issues and questions.

El Paso, TX (PRWEB) April 25, 2014

Ross Optical Industries announced today its plans to expand capabilities in 2014 in response to customer needs and market insights.

Ross Optical’s 2013 Customer Satisfaction Survey results show that customer satisfaction is on the rise, at 4.5 out of 5, with many customers commenting on Ross Optical’s quality of service and quick response to issues and questions.

The survey, along with concerted outreach to understand customers’ business and technology drivers, has resulted in a continuous improvement program and investment plan, including:

  •     ISO 9001:2008 certification in process
  •     Expanded ITAR registered product list
  •     New micro optics specialty catalog
  •     New custom and catalog aspheres
  •     Custom OEM optics and assembly capabilities

Customers were asked to rate Ross Optical in various performance categories using a rating scale of 1 through 5, with 5 being the best. The company received an average score of at least 4 in all categories, with 5’s in Quality, Customer Service, and Overall Performance.

“Customers have consistently rated our customer service and engineering expertise as excellent—this is where we’re able to save companies money with the right optics, coating and assembly techniques,” Ross Optical President Divi Mangadu said. “We appreciate their comments and insight, and we’re acting on it.”

Top customer needs include ever-smaller, lighter optics and more complex assemblies, in order to improve product performance and drive out weight and cost.

New developments such as Ross Optical’s in-progress ISO certification and new micro optics and aspheric lens capabilities will help the company continue to grow and serve its customers while offering the high level of quality and performance they have already come to expect.

Contact Ross Optical at 1-800-880-5417 or http://www.rossoptical.com to learn more.

About Ross Optical Industries, Inc.
Ross Optical Industries, Inc. provides custom, precision engineered solutions for OEM applications, specialty standard lenses, micro optics and other hard-to-find optics. Customers in R&D, electronics, semiconductors, pharmaceuticals, biomedical or military applications look to Ross for their expertise in custom optical and mechanical design, prototyping, coating and manufacturing. ROI is known for cost-effective solutions, and offers overseas sourcing, inventory and inspection to reduce supply chain risk for its customers. Family-owned and operated since 1988, Ross Optical Industries, Inc. is ITAR registered, and ISO 9001:2008 certification is expected later this year.


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  • Katie Steelman

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