Thanks to the rise in content-rich social media and the 24-hour accessibility ofinformation, customers are craving higher volumes of trustworthy content to help them make smart decisions
(PRWEB) April 28, 2014
Customer Communications Group, (CCG) the full-service loyalty and marketing agency, has published a free white paper -- Creating Your Content Marketing Plan -- that gives marketers step-by-step advice on how to create content marketing that builds both customer relationships and ROI.
“Content marketing is hotter than ever, and for good reason — robust content can help businesses prove industry expertise, reach new customers and nurture relationships with existing clientele,” said Sandra Gudat, president & CEO of Customer Communications Group. “With this white paper, financial service and retail marketers can jump-start the process and start putting content to work for their bottom line.”
Highlights of the white paper include:
- The Five Stages of Building a Comprehensive Content Marketing Plan
- How to Build Loyalty Muscle With the Right Content
- Three Rules for Setting Content-Related Business Goals
- How to Choose Media Channels
- Developing a Realistic Editorial Calendar
- Ways to Evaluate Content Metrics to Affect the Bottom Line
“Thanks to the rise in content-rich social media and the 24-hour accessibility of information, customers are craving higher volumes of trustworthy content to help them make smart decisions,” continued Gudat. “‘Creating Your Content Marketing Plan’ is our guide to help businesses make that customer connection and grow a profitable relationship.”
Find out how to tackle content strategy with this step-by-step guide that helps build customer loyalty and boost the bottom line, read CCG’s “Creating Your Content Marketing Plan” at http://bit.ly/1lR3iA2.
Customer Communications Group (CCG) is a full-service customer relationship marketing (CRM) agency that helps Fortune 2000 retailers and financial institutions improve their bottom lines by improving their customer relationships, loyalty and retention. Founded in 1977, CCG is a pioneer in the field of relationship marketing, offering expertise in strategic consulting, data-driven customer research, custom content, design and multi-media solutions ranging from print production to e-newsletters, social media and website development. http://www.customer.com