WOW! Factor Desserts Announces On Its One Year Anniversary an Expanded Gluten-Free Product Line, Just in Time for Celiac Awareness Month

A newly expanded line of great tasting gluten-free products from WOW! Factor Desserts has been launched just in time for Celiac Awareness Month. These delicious products are endorsed by the Canadian Celiac Association’s Gluten-Free Certification Program (GFCP) and the National Foundation for Celiac Awareness (NFCA). They are now being served at many major restaurant establishments across Canada and the United States.

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The GFCP trademark has opened up many doors for our sales teams by giving our customers the validation that we take the health of their customers seriously.

Toronto, Ontario (PRWEB) April 29, 2014 (PRWEB) May 06, 2014

The Gluten-Free Certification Program (GFCP) is excited to announce that WOW! Factor Desserts, one of the growing number of GFCP certified companies has celebrated its first anniversary with an expanded line of gluten-free dessert products for the food service industry across the North America. By displaying the GFCP endorsed trademarks, the WOW! Factor® Dessert brand provides the food service industry with a trusted and easily identifiable source of safe gluten-free products.

The Gluten-Free Certification Program (GFCP) trademark on food packages indicates that a manufacturer has participated in a voluntary food safety certification program designed for brand owners to ensure consumers that the products they are consuming/using are gluten-free in their production.

The GFCP trademark is based on stringent, food safety programs and verified by a robust 3rd party audit process. The GFCP is endorsed by two of North Americas’ leading celiac organizations, the Canadian Celiac Association in Canada and the National Foundation for Celiac Awareness in the United States. By seeing the GFCP trademark on gluten-free products consumers can shop with confidence and know the products they are purchasing meet the industry’s strictest gluten-free requirements.

According to Debbie Gust, Vice President of Marketing: "WOW! Factor Desserts is coming up to our one-year anniversary of being certified by the GFCP and looking back, it was one of the best audits and accreditations we could have received for our plant and our products. As an upscale, frozen dessert manufacturer in the North American food service industry, we have been able to grow our gluten-free category with confidence and pride. It has opened up many doors for our sales teams by giving our customers the validation that we take the health of their customers seriously. We continue to develop and launch new items at the request of chef's and restaurant owners alike. This has been a win-win for our company, and for any other manufacturer contemplating this decision to participate in this certification, I say GO FOR IT!"

A national manufacturer, WOW! Factor has built its reputation on creating the highest quality products on the market. As the leading upscale supplier of frozen dessert products, WOW! Factor continues to be a company that is committed to helping consumers look for safe gluten-free products. Some of their new delicious gluten-free offerings include: Turtle Cheesecake, Midnight Mint Chocolate Torte, Chocolate Almond Torte, Black Forest Cake, Creamy Crustless Cheesecake, Tiramisu Sheet Cake and Very Berry Cheesecake.

“The CCA and NFCA promote the right to safe food, and have allowed us to develop the Gluten-Free Certification Program to meet those special needs,” states Paul Valder, President, Allergen Control Group Inc. “The CCA and NFCA advocate on behalf of approximately 21 million people across North America suffering from celiac disease and gluten sensitivity, who are frustrated by the uncertainty of identifying gluten-free products which are essential to their well-being.”

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About the Gluten-Free Certification Program (GFCP)
The GFCP is a voluntary certification program is owned and operated by the Allergen Control Group Inc. and is designed to help brand owners to differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. Based on a robust third-party audit certification process at the manufacturing facility, which verifies their ability to regularly meet the stringent GFCP requirements, when managing gluten as part of their food safety programs.

The GFCP is endorsed by North Americas' leading celiac organizations, the Canadian Celiac Association in Canada and the NFCA in the United States. Consumers can shop with confidence by selecting those safe, reliable and gluten-free products, displaying the GFCP trademark. http://www.glutenfreecert.com

About the National Foundation for Celiac Awareness (NFCA))
The National Foundation for Celiac Awareness (NFCA) is a US-based 501(c)(3) non-profit organization that drives diagnoses of celiac disease and other gluten-related disorders and improves the quality of life for those on a lifelong gluten-free diet. For more information, visit http://www.CeliacCentral.org.

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support. http://www.celiac.ca

WOW! Factor® Desserts
From WOW! Factor Dessert’s humble beginnings in a basement kitchen over 31 years ago, this family-run business continues to have the same obsession for excellence in creating the best tasting desserts on the planet. With a manufacturing plant in Alberta and warehouse distribution facility located in Etobicoke Ontario, WOW! Factor Desserts stays true to its founding principles of delivering quality, innovation, and above all, the WOW! Factor to its customers. http://www.wowfactordesserts.com        

For more information, contact:
Tricia Ryan, Allergen Control Group Inc.
Toll Free: 1-866-817-0952 ext. 230
info(at)allergencontrolgroup(dot)ca
http://www.glutenfreecertification.ca

For more information, please contact:
Debbie Gust, VP Marketing
dgust(at)wowfactordesserts(dot)com 905-717-1201


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