4food Closing Madison Avenue Restaurant

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Company Plans to Focus on Hospitality Tech Platform, International Licensing Deals, New 4food Restaurants

4food (http://www.4food.com), the world's first socially networked and socially responsible quick-service restaurant company, has announced the closing of its beta location 286 Madison Avenue to focus on its growing restaurant technology marketplace, 4f.io, international licensing deals, and the further development of new 4food restaurants around the city. This restaurant's last day of operations will be Friday, April 25th.

"We're very excited at this stage of our development," said Matt Sheppard, chief operating officer for 4food. "As a company we have always strived to identify new opportunities to innovate within the hospitality industry. Along with the 4food restaurant, our company launched a sister company, 4f tech, with the goal of seeding a hospitality technology marketplace; and we are scheduled to open our first international location in Japan hopefully by later this year. We look forward to leveraging what we have learned and proved at our current location, and we are eager to re-boot our brand while building on our mission of providing a healthy, sustainable, and ethically responsible alternative to fast food - one that is good for the entire ecosystem, from purveyor to purchaser, and the many entities that can be more positively affected in between."

For more information about 4food, contact Rich Rodriguez at 347.622.3685 or press(at)4food(dot)com.

About 4food

4food is the first socially networked and socially responsible quick-service restaurant company and is based in Manhattan. 4food’s mission is to de-junk fast food™ by bringing fast, fresh, delicious, and nutritious food, made of sustainable products that are sourced locally and seasonally whenever and wherever able. The 4food space offers a modern cutting- edge style with an emphasis on tech- savvy clientele through dynamic menu boards and a 200 square foot media wall featuring user-generated content from social media as well as an iPad ordering station. 4food’s signature product is the (W)holeburger™, a donut shaped patty balanced by one of the vegetable centric scoop centers, each with unique taste and nutritional attributes. Everything is made from scratch, including the bun that holds it all together, in the commissary kitchen located on the lower level of the space. All products have their nutritional attributes displayed online and printed in-store on receipts. All food waste is composted onsite into drainage water. Visit http://www.4food.com, ‘Like us’ on Facebook, and follow us on Twitter.

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rich rodriguez
4food, llc
+1 (347) 622-3685
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since: 11/2009
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