Astoria Mobility is a Showcase Presentation at the Center For Information-Development Management’s “Content Management Strategies 2014” Conference

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Content Management is the Fire; Mobility is the Gasoline

Mobility introduces a whole new level of corporate communication. BYOD: Bring Your Own Device has been replaced by BYOE: Bring Your Own Experience.

Astoria Software, a division of TransPerfect, announced today its showcase presentation for guiding an organization’s effective incorporation of mobile devices into an all-XML content production process. The presentation, entitled “Content Management is the Fire; Mobility is the Gasoline”, will be the breakfast topic of the Emerging Technologies track for Wednesday, April 30, 2014.

The Link Between Mobile Devices and Effective Customer Engagement

Customer engagement is one of the primary drivers to increasing customer satisfaction. According to Oracle Corporation’s recent report, "Why Customer Satisfaction is No Longer Good Enough," there are three key points of customer engagement:

1.    Improvement of the overall customer experience
2.    Providing quick access to information
3.    Making it easier for customers to ask questions

With the proliferation of mobile platforms in the workplace, content-producing organizations have a new channel through which to deliver information quickly and to read and respond to customer questions. Astoria Software has extended its component content management system to mobile device platforms so that companies can quickly deliver the content that end-users seek while incorporating customer questions and comments in the authoring feedback loops, thereby improving customer engagement. In this way, mobile devices enable a higher level of delivery and collaboration between content-producing organizations and their customers.

Michael Rosinski, President and CEO of Astoria stated, “Mobility introduces a whole new level of corporate communication. BYOD: Bring Your Own Device has been replaced by BYOE: Bring Your Own Experience. Mobile interaction through multiple platforms is now very personal to your business style and promotes a strategic marketing and operational advantage for collaborating with your customers.”

Presentation Highlights

Astoria Software explores how Component Content Management can work with multiple mobile devices. The presentation discusses the collaboration challenges facing writers and the people who read their content. Attendees see evidence of a trend toward more consumption of content on mobile platforms, and they learn how to leverage the features of mobile devices to improve Customer Engagement. Two scenarios for Component Content Management through Mobile Devices are reviewed.

Astoria is an Essential Platform in the GlobalLink Suite

Astoria is a CCMS platform within’s GlobalLink® Product Suite. Content authored in Astoria seamlessly flows into other GlobalLink components to be quoted, translated, reviewed, approved, and then delivered back to Astoria. The entire suite of GlobalLink products forms an integrated content experience allowing content authors, localization professionals, and subject-matter and language-matter experts to collaborate in producing the highest quality content for their end-users. With Astoria Mobility, GlobalLink now allows end-users to participate in this content experience, thereby increasing the level of customer engagement that companies need to remain competitive in today’s global business environment.

About Astoria Software

Astoria Software is the world's most successful enterprise solution for XML Component Content Management and the first to deliver both an Enterprise wide SaaS/On-Demand and an On-Premises approach to structured content management. Cisco Systems, Teradata, ITT Fluid Technology, Siemens Healthcare, Northrop Grumman, Citrix, LexisNexis and other Forbes Global 2000 manufacturers rely on Astoria to meet increasingly competitive demands for product documentation--high volume, accelerated time-to-market, and globalized output. Astoria Component Content Management, whether On-Demand or On-Premises, is an enterprise-wide solution for translation-enabled content management, reducing documentation costs up to 90 percent, compressing product launch times from months to weeks, and generating productivity and management benefits with its flexible delivery model. Astoria Software, a division of TransPerfect, Inc., is based in San Francisco.

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