New Book Challenges the “Public Speaking 101” Approach to Business Presentations

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Granville Circle Press announces the July publication of “The Orderly Conversation,” a groundbreaking resource for business communication instructors.

The Orderly Conversation: Business Presentations Redefined

The Orderly Conversation: Business Presentations Redefined

There's a disconnect between how business communication is taught and what actually happens in the working world.

Granville Circle Press announced this month the publication of “The Orderly Conversation: Business Presentations Redefined” by Dale Ludwig and Greg Owen-Boger, a book that promises to change the way business schools prepare their students to give presentations. The authors, communication experts with Turpin Communication (Chicago), offer a revolutionary approach that turns the old “Public Speaking 101” model on its head.

“There’s a disconnect between how business communication is taught and what actually happens in the working world,” says Ludwig, a former university instructor. “Traditional methods have students focus on ‘speechmaking’ and the notion that presentations are like performances. That concept just doesn’t match the kind of presentations business people actually give in the course of their work. Business schools need a fundamentally different approach.”

That approach, say the authors, is one that shifts from “speechmaking” to thinking of business presentations as “orderly conversations” that thrive on the natural give-and-take between presenter and audience. Developed through Turpin Communication’s presentation workshops and through work with thousands of business presenters, Ludwig and Owen-Boger have seen this shift dramatically improve and empower their clients.

“Most presenters knew they weren’t delivering formal speeches, but that’s the way they were taught to think about presentations,” says Owen-Boger. “When they shift to thinking about presentations as conversations, everything changes: from preparation and delivery, through managing interactions, to how you judge your success when it’s all over.”

The Orderly Conversation takes readers through a clear and accessible process, inviting readers into one of the authors’ workshops to learn how to

  •     Prepare for a genuine conversation
  •     Engage listeners in a comfortable, flexible, conversation
  •     Craft compelling visual aids that prepare you for the moment of delivery
  •     Create the environment for productive interaction
  •     Be clear and concise when thinking on your feet

“If I had my way, this text would be required reading in every business school in the land,” says Robert Lane, director of Aspire Communications. Granville Circle Press calls their latest offering “eminently practical; real-world advice for the real world of business.” Due to be released in July 2014, The Orderly Conversation is available for pre-order.

Granville Circle Press publishes works in the communication arts, including “Living Proof: Telling Your Story to Make a Difference,” selected by Kirkus Reviews as a “Best of 2012.” The Orderly Conversation, ISBN 978-0-9838703-2-6 $21.95

Turpin Communication (Chicago) was founded in 1992 to provide the best presentation and facilitation skills training available anywhere. Since then it has helped business presenters in a broad range of industries and organizations focus on the skills and techniques that help them succeed. Authors Dale Ludwig and Greg Owen-Boger are available for key note addresses and to speak at conferences and corporate meetings.

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Kyle Carlson

Dale Ludwig and Greg Owen-Boger
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