4INFO Announces New Partnership with Acxiom to Power Mobile Advertising Campaigns for Small Businesses on MyAcxiomPartner.com
San Mateo, CA (PRWEB) April 24, 2014 -- 4INFO — a mobile advertising technology company — has announced a new partnership with MyAcxiomPartner.com to offer a cost-effective solution for small businesses to quickly and easily create mobile ad campaigns with the same precise audience targeting 4INFO provides to its Fortune 500 and major brand advertisers.
MyAcxiomPartner.com is a self-serve marketing platform, powered by Acxiom Corporation for small businesses to conveniently order direct mail lists and email marketing services, and most recently, mobile advertising campaigns.
“Now with mobile advertising powered by 4INFO, small businesses have a one-stop resource through MyAcxiomPartner.com to create mobile advertising campaigns to precisely target prospective customers on their smartphones and tablets — where they are increasingly spending a majority of their time,” said Jeff Standridge, vice president of global partner development at Acxiom.
With more than 75% of shoppers using a smartphone to research local stores before they visit, mobile advertising is becoming more critical to marketplace viability for small businesses. In fact, more than 25% of small and medium-sized businesses plan to increase their mobile advertising media spend in the next 12 months, according to a report from eMarketer.
Yet small businesses typically have limited access to mobile advertising resources used by large brand advertisers to cost-effectively launch a mobile advertising campaign with robust targeting options — until now.
MyAcxiomPartner.com customers now have access to 4INFO’s proprietary, mobile ad targeting technology that precisely ties 152 million mobile devices to 101 million U.S. households.
“4INFO’s precise mobile ad targeting combined with Acxiom’s most trusted demographic, lifestyle and purchase data enables small businesses to invest their advertising budgets wisely to deliver mobile ad campaigns to the most relevant, prospective customers,” said Tim Jenkins, CEO of 4INFO. “By collaborating with MyAcxiomPartner.com, 4INFO is pleased to offer a cost-effective, programmatic mobile advertising solution to small businesses.”
“MyAcxiomPartner.com continues to evolve its one-stop, multi-channel marketing resources by forging partnerships with industry leaders like 4INFO to meet the needs of our more than 50,000 small business customers,” said Standridge.
MyAcxiomPartner.com makes it easy for small businesses to implement a mobile ad campaign for as low as 2 cents per “mobile device view. Unlike direct mail, mobile campaigns deliver up to 10 views of a mobile ad to the targeted audience in a single campaign, deepening the impression.
Mobile Campaigns Made Easy
Small businesses can conveniently log on to MyAcxiomPartner.com to launch a mobile advertising campaign in 4 easy steps:
1) Choose from 3 mobile campaign packages starting as low as $297 — A 14-day mobile campaign option is ideal for one-time events; 30 and 90-day campaign options work well for multiple or ongoing promotions.
2) Choose a target area — Select the geographic area of the targeted individuals (mobile campaigns require a minimum of 9,000 records)
3) Define the target audience — Businesses select from robust targeting options using Acxiom’s trusted customer data including demographics, lifestyle interests and purchase behavior.
4) Create a banner ad with Mobile Ad Creator tool — The no-skills-required tool enables small businesses to design professional-looking ads to fit the common ad placement dimension (320x50 pixels) or upload an existing ad. Businesses have the flexibility to change creative images and promotional messaging throughout a campaign.
That quickly, small business can have their mobile ad campaign up and running on smartphones and tablets. No commitment is required, and businesses pay only for the products and services used.
About Acxiom
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com.
About 4INFO
4INFO is a leading mobile technology company enabling brand advertisers to unlock the power of mobile to achieve ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue tripled in 2013 over 2012 – and continues to experience exponential growth. 4INFO’s proprietary, patent-pending mobile technology has tied 152 million mobile devices to 101 million U.S. households. 4INFO’s flagship product — AdHaven Bullseye— enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered mobile ad campaigns for more than 75 national brands with impressive accuracy and results: sales increases between 5 and 20%, ROI averaging 382% and as high as 600%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at http://www.4INFO.com.
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Elaina Boudreau, BELA Communications, +1 913-660-0548, [email protected]
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