Two New Categories Added to SMItty Awards for Excellence in Scent & Sensory Marketing - Awards to be Given at ScentWorld 2014, June 12-13, New York

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Successful brands focus on providing a superlative customer experience; these awards recognize brands that optimize their customers’ experience through pleasant and brand-congruent sensory enhancements.
These new SMItty award categories recognize hospitality, retail and consumer goods companies that have used the senses to significantly enhance their customer experience.

ScentWorld Events, LLC has announced the addition to two additional categories of its SMItty awards, given to companies that have demonstrated excellence in scent and sensory marketing in the previous year. The winners will be announced at a gala awards lunch during its global scent and sensory marketing event, ScentWorld 2014, June 12-13, 2014 in New York City.

The new categories are The Best Sensory Guest Experience, awarded to the hospitality company that has implemented an excellent, sensory brand experience for its guests and the Groundbreakers Award, given to a brand that has been a pioneer in integrating the senses into its customer experience.

These new categories are in addition to the existing SMItty award categories:

Harald Vogt Scent Marketer of the Year – Named after the late founder of the ScentWorld event and industry leader, Harald Vogt, this award honors the scent marketing company that has done the most to promote the scent marketing industry in the previous year, either through highly visible scent marketing projects or through communication and advocacy.

Best Sensory Marketing Campaign - This award is designated for the advertising, marketing or branding agency that has created the most creative and effective marketing campaign strategically using two or more of the senses.

Most Innovative Use of Scent Marketing - This award will go to the brand owner who has implemented an outstanding use of scent, in a way that is new and unexpected.

Scent Technology Innovation Award - This award will be presented to the company that has created and marketed the most innovative new scent technology equipment, product or process.

ScentWorld Events is accepting nominations via a form on its website at The deadline for nominations is April 30, 2014.

About ScentWorld, LLC: ScentWorld is the preeminent global scent and sensory marketing conference. It features two days brimming with networking and cutting edge presentations and workshops, helping professionals to creatively build their businesses with profitable ideas. Attendees hear from leading minds in scent and sensory market research, technology and trends, and applications, with inspiration from dynamic exhibitions featuring the top global companies. For more information on ScentWorld, visit

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Jennifer Dublino
Scent Marketing Institute
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