Westport, CT (PRWEB) April 28, 2014
Some companies are starting to think outside the box when it comes to employee benefits, especially with regard to prenatal wellness programs. Prenatal wellness programs have been statistically proven to actually lower costs for employers, most significantly medical costs attributable to premature births.
Indeed, pregnancy outcomes are top of mind in corporate America today as evidenced by AOL CEO Tim Armstrong’s highly criticized comments about the cost of employee benefits: "We had two AOL’ers that had distressed babies that were born that we paid $1 million each to make sure those babies were OK…"
Each year more than half a million infants are born preterm. On average, hospitalization costs for preterm infants are approximately $100,000 with an average length of stay of 16.1 days, compared to $7,000 and an average length of stay of 2.3 days for full-term infants. A large portion of these costs, which in many cases is borne by the employer, can be attributed to lengthy inpatient stays in neonatal intensive care units (NICUs).
Most insurance companies now offer programs to keep women healthy during their pregnancy and engage them in prenatal care. A key objective is to decrease adverse birth outcomes and NICU admissions through improved promotion of healthy lifestyles, behaviors, and improved quality of care. However, because these programs are voluntary, companies need to provide incentives for employees to enroll and complete the program.
Jane Morgan from IncrediBundles.com, a premier gifting site for new and expectant parents, notes, “We have seen marked growth with corporations who buy very generous gift like A Year of Books, A Year of Toys and A Year of Diapers for their employees. Some do so simply to reinforce that the employee is a valued member of the company. However, more and more companies use our service to incentivize and reward employees who participate in Prenatal Wellness Programs.”
This trend is not limited by industry, although certain types of business are adopting innovative policies faster than others. According to Ms. Morgan, the majority of their corporate clients are in the following industries: professional services, high-tech, health care, manufacturing, government agencies, financial services and insurance.
The Gates Corporation is just one of many companies that use IncrediBundles.com’s products to incentivize and reward pregnant employees for participating in their Healthy Pregnancy Program.
“Our products come in a variety of price points and have a practical yet sophisticated appeal, so our corporate clients have a lot of options to choose from,” says Morgan. “It’s a logical investment that pays out in lower employee turnover, lower healthcare costs and higher employee productivity.”
Indeed, in a new corporate America where free meals, dry cleaning, gym memberships and masseurs are quickly becoming the standard rather than the exception, it would be unwise to not recognize and support the most significant milestone in the life, health and well-being of an employee – the birth of a child.
At IncrediBundles.com, we decided that the traditional baby gift basket needed a drastic revision. So, we threw out the wicker basket, paper shred, cellophane and generic baby care products. In their place, we designed adorably chic reusable storage containers and filled them with the very best award-winning toys, books and products for babies – selected by child development experts and approved by parents. The result is our innovative line of IncrediBundles, each designed to address a specific area of an infant’s development. Gift-givers can choose from our extensive line of pre-configured bundles or create a bundle tailor-made for the recipient. Additionally, we offer unique Bundle Subscriptions including A Year of Toys, A Year of Books and A Year of Diapers. These subscriptions are gifts that keep giving throughout a baby’s first year.