Philadelphia, PA (PRWEB) April 24, 2014
Terra Fossil Wines, a property of TeFo Inc. has once again attained the consulting services of Marketing Undergraduate Students Establishment (MUSE), a student-run marketing organization at the Wharton School of the University of Pennsylvania. The primary focus of the student consultants will be helping Terra Fossil research and develop a comprehensive marketing plan and strategy for expanding their roll-out campaign “Stomp Out Student Loans” (SOSL).
Terra Fossil will launch SOSL in the Northern Californian marketplace by partnering with Sonoma State University and Oliver’s Markets in late April, donating a portion of their wine sale proceeds to University scholarship funds. (see article here) MUSE students will help further facilitate connections with universities and colleges in other regions, as well collect valuable information pertaining to student debt and marketing a “worthy cause” promotion nationwide.
The idea for Terra Fossil’s student debt-relief program began with founder Gregory Leib’s interactions with Wharton’ MUSE students. While working with them in the fall semester of 2013 on the development of The Social Wine Book, a social media and connection platform for wine consumers, wine producers and charitable causes, Leib read a blog post by one of the students addressing their own student debt problems, and the heavy burden placed upon students to pay off their loans. Leib decided this was the cause Terra Fossil needed to tackle head on. So the Dinosaur wine has taken the initiative to step up, and “stomp out” debt.
If successful with their test launch in California, Terra Fossil will use this model to build scalability state by state beginning with: Texas, Washington, Illinois, and Arizona. SOSL is now seeking relationships with universities in these states to introduce its disruptive marketing campaign while donating a percentage of profits toward scholarships and advocacy.
With the creation of http://www.stompoutstudentloans.org, a B-Corporation to be based out of Menlo Park, California, Terra Fossil plans to help former students already in debt, and in need of financial assistance. With guidance from the founders of Barefoot Wines and Bubbly, Michael Houlihan and Bonnie Harvey, Terra Fossil aims to partner and promote the SOSL program to select retailers across the country.
About Terra Fossil: STOMP OUT STUDENT LOANS is a project funded by Terra FOSSIL Wines with the sole purpose of putting an end to the student loan epidemic and providing graduates with debt relief.
About MUSE: Marketing Undergraduate Students Establishment is the premier marketing organization at the Wharton School and the University of Pennsylvania. We are an entirely student-run organization with over 900 members, and are the primary source for students interested in marketing to gain professional experience and access to resources within the industry. MUSE is also an active collegiate chapter of the American Marketing Association (AMA), one of the largest professional associations for marketers with 38,000 members worldwide.
If you are a university or retailer with an interest in the SOSL National Campaign, please contact Greg Leib or Andy Kumpon at info(at)terrafossil(dot)com for more information.
To learn more about the consulting branch of Marketing Undergraduate Students Establishment, visit http://www.musepenn.org/consulting or contact co-chairs Vidushi Bhargava (vidushib(at)wharton(dot)upenn(dot)edu) and Alexandra Roman (aleroman(at)sas(dot)upenn(dot)edu).