Bradenton, FL (PRWEB) April 25, 2014
Increasing challenges in email deliverability for the major ISPs such as Google, Yahoo and AOL has created a need for expert advice in the automotive world. Dealerships are seeing a decline in online conversions and sales due to the ever-changing world of email marketing. Peter “webdoc” Martin, considered an expert in this field, has agreed to become a contributing editorial writer to AutoSuccess Magazine, a publication released to Owners and General Managers at more than 22 thousand new car and light truck dealerships from coast to coast. His monthly articles will cover the areas of email marketing, online reputation, lead generation, fixed ops, and closing ratios.
“We are very pleased to have Peter writing a steady stream of articles for us,” Susan Givens, publisher of AutoSuccess said. “He is one of the top thought-leaders in email marketing and has a lot to contribute to our readers.”
Martin is a marketing and advertising executive who has served the automotive industry for the past 25 years. He has spoken at numerous dealer events across the country, including NADA, Digital Dealer, IS20Group, and the RV Dealers Association. His topics are engaging and contain invaluable information that dealerships can utilize in their day-to-day business flow.
His Pot of Gold program focuses on the reactivation of dead leads within a dealership’s CRM. The program guarantees a double in internet closing ratios in 90 days or less. The concept is simple: there are more than 20 thousand leads in a CRM that aren’t even being touched. Pot of Gold markets to these leads through email and successfully reengages them and brings them back into the dealership. This program has put him at the top of the email marketing world, making him the go-to person for all things email marketing.
“The success of my Pot of Gold Program has made me realize just how much there is a need in dealerships for tips and advice in email deliverability,” Peter “webdoc” Martin, President of Cactus Sky Digital said. “I felt I can impart my knowledge through AutoSuccess Magazine by writing articles on the hot topics trending for the automotive industry. My company and I are fully immersed in the field, so we see the changes first hand and adapt to them quickly. I want to be able to give this knowledge to others out there.”
You can see his articles monthly by visiting http://autosuccessonline.com/.
About Peter “webdoc” Martin
Peter “webdoc” Martin is renowned for creating innovative and cutting-edge programs, systems, and tools to facilitate the Auto Dealer’s success in today’s market. Peter is the Co-Founder of ADT (Automotive Digital Training) a comprehensive web based video on demand training and testing platform for the Auto Industry.
Martin is currently the President of Cactus Sky Communications -- a company that helps businesses acquire, manage and retain customers online. He has leveraged over 27 years of sales and marketing experience to become a business leader, speaker, writer and trainer with a focus in email and online marketing. Cactus Sky is recognized as one of the premier digital marketing companies in the country. Their ability to deliver email through SPAM filters as well as track the recipients' actions (clicks) provides their clients with an unprecedented marketing advantage. Popular products include Pot of Gold, eReputationBuilder, and Automotive Digital Training.
About AutoSuccess Magazine
AutoSuccess Magazine addresses the specific needs of new car and light truck dealerships by providing entrepreneurial, solution-based editorials to increase dealership profits and reduce expenses. This approach has positioned AutoSuccess at the forefront of the industry, allowing them to gain and sustain industry leadership, where their readers, writers and advertisers share in the success. Their mission is to provide ideas, strategies and information that sales professionals in the automotive field can put into action to increase their success — both immediately and into the future.