Atomic Direct Releases New Campaign for Briggs and Stratton

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Atomic Direct has produced a spot for Briggs and Stratton's pressure washers with new POWERflow+ technology.

Portland-based DRTV agency Atomic Direct has released a television campaign for Briggs and Stratton’s new pressure washers with POWERflow+ technology.

Pressure washers with POWERflow+ deliver traditional high-pressure washing. But they also feature a high-flow mode with dramatically more water flow at a lower pressure. In high-flow mode, consumers can clean surfaces that previously were too delicate (like a glass patio table) or too far away (like a second story window) to clean with a regular pressure washer.

The campaign includes 60- and 120-second TV spots, as well as an in-store video and online ads. The TV spots direct consumers to call for more information; go to to find local retailers, or visit their local Lowe’s store.

“POWERflow+ is unlike anything we’ve ever seen in a pressure washer,” states Atomic Direct CEO Doug Garnett. “DRTV offers Briggs and Stratton an unusual opportunity to get across the subtle communication required to show the value of POWERflow+.”

About Briggs and Stratton
Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world’s largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiaries include North America’s number one marketer of portable generators and pressure washers, and it is a leading designer, manufacturer and marketer of lawn and garden and turf care through its Simplicity®, Snapper®,

Snapper Pro® Ferris®, Murray®, Branco® and Victa® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on six continents. For additional information, please visit and

About Atomic Direct
A leader in the direct-response industry; Atomic Direct is a full-service creative and production agency that specializes in OmniChannel sales. CEO Doug Garnett established Atomic in 1998 to help drive business growth for clients using DRTV, infomercials, and all ranges of web and in-store video. Visit the company online at or read the blog at

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Cydni Anderson
Atomic Direct
+1 (503) 296-6131
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