Columbus, OH (PRWEB) April 25, 2014
Public relations projects using brand journalism tactics resulted in MediaSource receiving two Best of Show awards and eight additional awards for outstanding PR work from the Central Ohio Chapter of PRSA in the 2014 PRism and Excellence Awards.
Only three Best of Show awards were given this year and MediaSource took home two. A Best of Show award was given to MediaSource for a brand journalism campaign for Nationwide Children’s Hospital that educated the public about the safety of human breast milk being sold on the Internet. The project reached a total audience of 808 million people and achieved coverage on major outlets such as NBC’s Today Show, the Wall Street Journal, Huffington Post, FOX News, and on major TV affiliates in New York, Chicago, Boston and Philadelphia. The multimedia release produced for the project streamed on USAToday.com. The advertising value of the project was 175 times the client’s investment in the initiative.
PRSA also awarded MediaSource a Best of Show for the firm’s Multimedia Newsroom, which MediaSource developed as a way to deliver high quality multimedia content directly to the news media, allowing for maximum buzz for clients. In 2013, the Multimedia Newsroom contributed to an increase in media coverage and ROI for all of MediaSource’s clients, including a dramatic increase of 326% in exposure for The Ohio State University Wexner Medical Center. All major television networks and other top tier news media utilize MediaSource’s Multimedia Newsroom to access and download content. "Our brand journalism team is focused on telling our clients' stories and pushing the content to their target audience. We consistently deliver top tier media coverage and a high ROI," said MediaSource president Lisa Arledge Powell.
MediaSource, located in Columbus, Ohio, launched its new brand journalism PR products in 2013 and is now a national authority on this PR trend. The company’s brand journalism team uses journalistic tactics to create client content which is amplified by using both earned media and company-owned media coverage. Lisa Arledge Powell is a leading expert on brand journalism, speaking at national and regional industry conferences including PRSA Health Academy, The Mayo Clinic Health Care Social Media Summit and Content Marketing Institute. She also contributes to national PR publications and teaches college students the MediaSource Brand Journalism techniques.
MediaSource was also awarded for the brand journalism tactics used to help The Ohio State University Wexner Medical Center gain national exposure for medical breakthroughs such as its Alzheimer’s pacemaker surgery and landmark Google Glass surgery. The Google Glass surgery reached more than 345 million people while the Alzheimer’s pacemaker surgery resulted in more than 200 patient inquiries and increased hospital traffic by almost 2000% on the day the story was released.
The 2014 PRism Awards took place on April 22 at Vue Columbus in Columbus, Ohio.
For case studies on how MediaSource Brand Journalism works, click here: http://mediasourcetv.com/case-studies/.
MediaSource is a media relations and content production firm that specializes in brand journalism tactics. From news media coverage to consumer video tactics, MediaSource partners with the nation’s top hospitals and corporations to get their message to targeted audiences. MediaSource is best known for delivering brand buzz by amplifying messages across both earned media and company-owned media channels.
ABOUT CENTRAL OHIO PRSA
The Central Ohio Chapter of the PRSA is a leader in furthering the development of Columbus' public relations professionals. Founded in 1950 as the first society chapter in Ohio, they serve more than 360 members in our region in the agency, corporate, government and non-profit sectors.