Austin, TX (PRWEB) April 29, 2014
ShopRTO is the web-based marketing campaign to educate consumers on affordable home living and when rent to own home furnishings is the best option. APRO, the national trade association, will feature ShopRTO's vision during their annual conference on May 21st in Indianapolis, IN.
APRO leaders compare the ShopRTO campaign to the "Got Milk" campaign as an awareness campaign. According to APRO, the rent to own customer demographics show that more than 50 million Americans fit the rent to own demographics but only 6 million Americans are current rent to own customers.
APRO consumer research show that the market penetration is low because most Americans know very little about the rent to own industry. During focus groups throughout the country, participants had a much more favorable attitude to trying rent to own when fully explained about the no obligation transaction.
The same research showed that 149 out of 150 potential rent to own customers use the Internet as the first step when shopping for home furnishings. All of those factors led APRO to create ShopRTO.com as an awareness campaign to educate Americans about rent to own.
ShopRTO enters its second year and has already generated a newsletter audience of more than 3000 subscribers but leaders feel this is just a first step. ShopRTO representatives plan to unveil more of the long term strategy to rent to own owners, employees and vendors at their upcoming conference to continue its momentum.
ShopRTO.com provides consumers home living and decorating tips and rent to own as a shopping option for affordable home furniture and more.