Pasadena, CA (PRWEB) April 25, 2014
Representatives with iti Direct Mail announced today that it has expanded its graphic design services
“We have found that customers who are in need of graphic design services will frequently try to save on cost,” said Alan Barseghian, marketing director of iti Direct Mail, whose specialty product is printing mail merged letters with personalized appearing envelopes that do not look like junk mail.
Barseghian explained that the design of a mail piece is much more important than most businesses realize.
“The recipient of a mail piece will always see the overall presentation of your mail piece before reading its content,” Barseghian pointed out, before adding, “Most often a recipient will make his or her decision to read or discard your mail piece purely based on its graphic design.”
The company spokesman went on to note that the graphic design also has many subliminal effects on the reader.
“For instance, a well-structured and professional design will add to your creditability, while a messy disorganized design will give the impression of a poorly run company,” Barseghian said.
Barseghian warned those who intend to use direct mail to attract customers keep in mind that the graphic design service is one of the most important items to include in a mailing campaign, and it comes with the smallest price tag.
“The cost incurred in designing an effective piece will benefit your business with numerous mailings over a period of time, which makes the graphic design service one of the least expensive items in your overall direct mail campaign,” Barseghian said. “In today's economy, postage, printing and mailing list cost, respectively, are the most expensive items in a mailing campaign. It is simply unwise to spend a lot of money on printing and postage and settle for a lower response rate just to save a few dollars on your graphic design services. Our designs are not only awesome, but we have great prices too.”
For more information, please visit: http://www.letterprinting.net/store/pc/Design-Services-c111.htm and http://www.letterprinting.net/blog/.
About iti Direct Mail
iti Direct Mail is a dedicated and professional marketing company working to meet the needs of our client's specific printing requirements. We are not your average print shop.
We specialize in postcard printing and mailing custom tailored letters for our clients. We save you time, labor and money with your in house printing needs.
We can personalize, print, and mail your sales letters to existing clients, past clients, or potential new clients.
iti Direct Mail
115 West California Blvd
Pasadena, CA 91105
Source: iti Direct Mail