(PRWEB) April 25, 2014
This report provides the key data and analysis of extensive research including interviews with RFID adopters and solution providers in the various application RFID markets, giving an unprecedented level of insight into the total RFID industry and what is really happening.
IDTechEx find that in 2013, the total RFID market is worth $7.88 billion, up from $6.98 billion in 2012, and growing to $9.2 billion in 2014. This includes tags, readers and software/services for RFID cards, labels, fobs and all other form factors. IDTechEx forecast that to rise to $30.24 billion in 2024.
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In retail, RFID is seeing rapid growth for apparel tagging - that application alone demands 2.25 billion RFID labels in 2013. RFID in the form of tickets used for transit will demand 600 million tags in 2013. The tagging of animals (such as pigs, sheep and pets) is now substantial as it becomes a legal requirement in many more territories, with 375 million tags being used for this sector in 2013. This is happening in regions such as China and Australasia. In total, 5.9 billion tags will be sold in 2013 versus 4.8 billion in 2012. Most of that growth is from passive UHF RFID labels, with UHF tag sales overtaking HF and LF tag sales by volume in 2012. However, in 2013 UHF tag sales by value will only be 11% of the value of HF tag sales.
This comprehensive report from IDTechEx gives the complete picture covering passive RFID, battery assisted passive, active RFID, Real Time Locating Systems (RTLS) and chinless RFID. It provides detailed forecasts and depth unmatched by any other.
Market analysis by a huge number of parameters
Using new, unique information researched globally by IDTechEx technical experts, we analyze the RFID market in many different ways. Full analysis by each market is given in great detail including in-depth historic data by application type from 2005 year by year to 2020 and with a 2024 outlook. For passive RFID, forecasts are provided separately for the following application areas. For each we provide the number of tags, average sales price and total value of tags.
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Passive UHF market data segments - 10 year forecast
Retail apparel and footwear
Logistics, conveyances, roll cages
Air baggage and cargo
Passive HF RFID market data segments - 10 year forecast
Passive LF market data segments - 10 year forecast
Livestock and pets
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In addition, ten year forecasts are provided for battery assisted passive and active RFID and RTLS in the following applications:
Cold retail supply chain
Manufacturing parts, tools
Retail CPG Pallet/case
Additionally, the report provides units, asp and total value for RFID readers as follows:
UHF Fixed portal
UHF Embedded and handheld
HF and LF Hand held, fixed, embedded
NFC Cell phone
The research conducted by IDTechEx ultimately provides ten year forecasts by application area including tags, readers, software and services for the following markets:
Healthcare and medical
Land, sea logistics and post
Animals and farming
Airlines and airports
The Mobile Advertising (Advertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts
Platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.
The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
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The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.
The report covers the following topics:
Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
Key market sectors for mobile advertising and their evolution
Market drivers and challenges for the mobile advertising market
A detailed assessment of the emerging tablet advertising submarket and its growth potential
Key developments and opportunities in the industry
Profiles and strategies of 34 key players in the mobile advertising market.
Submarket revenue forecasts are categorized in 2 device form factor categories:
Submarket revenue forecasts are categorized in 9 application & media categories:
Mobile Browsing (Display, Search)
Mobile Social Networking
The NFV, SDN & Wireless Network Infrastructure Market: 2014 - 2020
Global wireless CapEx is on the rise, as operators deploy LTE and Heterogeneous Network (HetNet) infrastructure, amid growing demands for high-speed mobile broadband connectivity. By eliminating reliance on expensive proprietary hardware platforms, Network Functions Virtualization (NFV) and Software Defined Networking (SDN) promise to reduce the CapEx burden on wireless carriers. In addition, both technologies can significantly slash OpEx due to a reduction in physical space, labor and power consumption.
Driven by the promise of Total Cost of Ownership (TCO) reduction, wireless carriers are aggressively jumping on the NFV and SDN bandwagon, targeting integration across a multitude of areas including Radio Access Network (RAN), mobile core, OSS/BSS, backhaul and CPE/home environment.
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By 2020, SNS Research estimates that NFV and SDN investments on the RAN segment alone will account for over $5 Billion. These investments will primarily focus on cloud RAN (C-RAN) deployments, based around the idea of replacing traditional base station nodes with a centralized baseband processing pool serving a number of distributed radio access nodes.
The report package covers the following topics:
Wireless Network Infrastructure Topics
2G(GSM and CDMA) technology and market trends
3G (W-CDMA, TD-SCDMA and CDMA-2000) technology and market trends
4G (LTE, WiMAX) technology and market trends
Core network equipment market trends
Mobile backhaul equipment and market trends
WiFi offload, small cell, DAS, cloud RAN and HetNet technology and market trends
Market drivers for wireless network infrastructure investments
Challenges to the wireless network infrastructure ecosystem
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