"Spring is the ideal time to work on promotional strategies. Not only is there a cluster of holidays during warm months, but consumers are getting out of the house more often," said AnneMarie Campbell, Business Development Manager at Lightning Labels.
Denver, CO (PRWEB) April 29, 2014
Lightning Labels, custom label and sticker printing leader, is helping brands prepare for the warmer months by labeling products for spring. As the days grow longer, an increasing numbers of holidays are on the horizon, including Mother's Day, Father's Day and graduation days. By creating decorative labels for these events, companies have the potential to grow sales this spring.
"Spring is the ideal time to work on promotional strategies," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "Not only is there a cluster of holidays during warm months, but consumers are getting out of the house more often. Brands should take advantage of increased foot traffic by introducing new packaging solutions in the coming months."
With shoppers excited about embracing the outdoors once again, making labels that have seasonal appeal will make them more attractive to gifters and shoppers who are just looking for new items for themselves. Don't miss out on the opportunity spring provides for a fresh promotional strategy!
Consider Multiple Markets When Labeling for Spring Events
With the upcoming celebrations, companies can consider all types of products when labeling for spring events. Men, women and young adults will all have their moment as the spring goes on, and it's important not to forget spring birthdays, anniversaries and weddings too. This means that a wide variety of items could benefit from a spring-themed labeling strategy. From bath and body items to foods, creating floral or sunny labels can provide an incentive for customers to pick them up. For mothers, candles and lotions are always good gift options. For men, lawn supplies and tools are often popular choices. No matter what the market, spring is the ideal time to renew labels with imagery that suits the warmer weather.
Make Custom Candle Labels for Spring
Candles are a great go-to gift for everything from birthdays to graduation parties, so updating candle labels to make them spring-oriented is a smart way to increase sales. Many people enjoy candles for their ambiance, but also their scents. Emphasizing floral scents with flower-filled labels could emphasize them as timely gifts for spring. Brands don't have to stop with candles, either. Any goods that are scented with spring flowers are an appropriate gift choice at this time of year, like soaps and shampoos. On the other hand, citronella candles, which keep bugs away, will also be in higher demand. They may not be gift-worthy, but a label revamp could remind consumers that their outdoors parties might be more fun without dealing with insects.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google + and LinkedIn