GeniusCentral Platform Used to Launch TrueMe Brands

Beverage Launch Strategy Aided by Growing Technology Company

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We selected GeniusCentral to help us reach a broad range of retailers and consumers and to provide the technology that would provide them with a simple way to order our natural and organic beverages that are free of GMOs and artificial additives.

Sarasota, FL (PRWEB) April 29, 2014

True Me Brands selected the GeniusCentral Systems platform to introduce two new lines of health-promoting functional beverages – Organic Me and True Nopal. This platform-based solution enabled True Me to execute a rapid go-to-market strategy, reaching thousands of retailers and consumers with an integrated, multi-channel approach.

Since the items were previewed at Expo West last month, Organic Me and True Nopal have gained momentum quickly. The product line is available through Nature’s Best, KeHE Distributors and United Natural Foods, Inc., and is currently on the shelves at all Sprouts Farmer’s Market locations. Additional retailers are scheduled to have the beverages in stock in the near future. The products are also available to consumers from the company’s brand stores at http://www.organicme.com and http://www.truenopal.com.

“Most functional beverages are functional in name only. With Organic Me, we wanted to create a line of beverages that taste great and where the user can feel the benefit, without question. In addition to our functional products, we’ve created the first superfruit water product to help reduce inflammation, True Nopal Cactus Water,” said Joshua Lambert, president of True Me Brands. “We selected GeniusCentral to help us reach a broad range of retailers and consumers and to provide the technology that would provide them with a simple way to order our natural and organic beverages that are free of GMOs and artificial additives.”

True Me Brands is utilizing several GeniusCentral solutions, including Eye Level Ecommerce for its brand store and SupplierGenius to provide retailers with rich text data, product attributes and product images that feed into the BuyingGenius and WebGenius solutions.

Additionally, GeniusCentral is providing a variety of both B2B and B2C promotional, advertising and marketing programs to drive market awareness and quick product adoption. BuyingGenius customers can place an order at a buy-one-get one rate, with a free fill. GeniusCentral’s MobileGenius customers can offer a buy-one-get-one coupon to their shoppers effortlessly. This multi-channel approach for True Me’s products enabled an accelerated product rollout.

“Between the quality of our products and the comprehensive technical solutions of GeniusCentral Systems, I’m confident in what we’re bringing to retailers’ shelves,” said Kevin Easler, co-founder of True Me Brands. “Using mobile coupons in the product launch will provide us with a direct metric for determining our success.”

GeniusCentral Systems CEO Dan Clarke commended the True Me team for its innovative use of technology behind the products.

“True Me Brands has been able to leverage the full end-to-end solution from GeniusCentral, this is an example of how a new product can get introduced in a better way,” Clarke said. “We are pleased that they chose the GeniusCentral platform for the launch, and we are proud to deliver solutions that continue to enhance supply chain effectiveness for both brands and retailers."

The Organic Me lineup is comprised of USDA-certified organic, all-natural beverages, made of 100 percent organic active ingredients with proven benefits. True Nopal Cactus Water is made from the prickly pear super fruit of the nopal cactus. It is the only know fruit on earth to contain all 24 betalain antioxidants.

TrueMe Brands is an environmentally and socially conscious company dedicated to supporting both the local and global community.

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About GeniusCentral:
GeniusCentral Systems is a leading provider of technology and marketing solutions for retailers and suppliers in the natural products, specialty grocery and independent pharmacy sectors. The company develops and markets a suite of online and mobile programs under the GeniusCentral brand, to enhance the productivity and marketing capabilities of retailers and suppliers. Since 1999, GeniusCentral Systems has gained more than 3,000 retail customers, 20,000 major industry brands and currently processes more than $5 billion in online commerce annually. Learn more at GeniusCentral.com.


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