eTrigue Adds SugarCRM Marketing Automation Integration

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DemandCenter brings innovative and affordable integration to SugarCRM’s leading Sugar 7 platform.


eTrigue - Marketing Automation for the Rest of Us

Real-time lead alerts plus the unified view of contacts and prospects within Sugar substantially increase the likelihood of converting prospects into customers

eTrigue® Corporation (, the ease-of-use leader in cloud-based marketing automation, announced industry-leading integration of SugarCRM and eTrigue DemandCenter.® This integration enables sales and marketing teams with a 360-degree view of their leads’ and contacts’ activities and interests and accelerates the sales process. eTrigue’s high-value marketing automation solution coupled with SugarCRM’s innovative and affordable CRM platform provides seamless management of the customer pipeline in a highly usable, cost-efficient combination.

The no-cost integration is immediately available to eTrigue DemandCenter users of both eTrigue and Sugar 7. The integration gives salespeople the visibility into the interest level of their contacts by providing a full view of prospect and customer activity as they respond to emails and landing pages, download assets and participate in events such as webcasts. A full history of interaction from the first touch point through to the sale is available for each prospect and is visible in SugarCRM, boosting effective engagement and new lead conversion.

“Pairing CRM and marketing automation is quickly becoming a requirement among enterprises and SMBs that want to maximize revenue from their lead pipeline, “ said Andrew Gaffney, Editor of Demand Gen Report. “Providing tools that tap into the real-time and historical intelligence of marketing automation provides sales with the knowledge necessary to foster stronger prospect and client relationships, and leads to success.”

"SugarCRM and eTrigue both bring affordable, yet powerful capabilities to our customers. Our seamless integration with SugarCRM now gives Sugar users access to powerful marketing automation capabilities without the complexity and high cost of most other marketing automation systems," said Jim Meyer, vice president and general manager of eTrigue. "Real-time lead alerts plus the unified view of contacts and prospects within Sugar substantially increase the likelihood of converting prospects into customers.”

For more information on the complete integration, visit

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit or call 1-800-858-8500.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.

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Tony Tissot
+1 408 569 5942
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Mark Robson
Insight Group Marketing
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