How to Control Your Customer Feedback Loop: Use This New Reputation Builder Software and Follow Instructions

Social Traffic, Inc. launched a new platform giving tourism, leisure and hospitality businesses more control over their customer feedback loop.

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Hotel Reputation

It’s important that hotel owners realize that 35% of travelers change their hotel selection after reading online reviews.

(PRWEB) May 19, 2014

“If you are a hotel owner, tourist operator or restaurant owner, you are concerned about your business's online reputation. Social Traffic, Inc’s. reputation builder software could be just what you need,” says Social Traffic, Inc’s founder Simon U. Ford.

“This tool helps small business owners build their 5-star reputation by presenting customers the first opportunity to give feedback about their experience. Handing customers cards, QR codes, and flyers to take away to give reviews isn't effective,” says Ford.

“What does work is being first to place a link in front of customers when they are next connected to the internet after their buying experience. A single click to rate their experience and offer feedback is not asking anyone to go out of their way. It’s quick, convenient and simple because of the timing. Timing is everything which is why this tool works where so many other reputation management tools have failed,” says Ford.

“Now if a hotel has dirty rooms, their staff are rude and the food is horrible, software can’t really help them. Social media is a lonely place for poor operators. Good operators however, with the right tools and strategy can leverage a customer feedback loop turning it into word-of-mouth on steroids,” Ford goes on to say.

Ford then explained how “this reputation software directs happy customers to a thank you page requesting they duplicate their positive review onto public review sites. Unhappy customers are redirected to a feedback page to vent, where the manager can listen, and hopefully fix the problem in private.”

“It’s important that hotel owners realize that 35% of travelers change their hotel selection after reading online reviews, and 9 out of 10 people who are referred to a business by a trusted relationship go online to qualify the referral before approaching the business,” Ford concludes.

Go here to learn more about building your hotel's 5-star reputation.

In 2007, Simon was highlighted for dominating a Google product launch in search results; “using social signals Simon outranked Google’s own pages, holding positions #1 and #2 (for 9 months) in YouTube search results for Google’s own product (Google Friend Connect)”. Seven Google developer videos ranked behind Simon’s in positions #3 through #10 – a rare accomplishment.

Simon U. Ford is founder of Social Traffic, Inc., a social marketing agency specializing in social infused mobile and reputation marketing. The agency’s slogan is, “We won’t find you new customers, we re-engineer your web presence, so they find you.”


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