National Business Process Outsourcer Discloses the Necessary Steps for Developing Successful Inbound Customer Support Campaigns

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Sound Telecom, a nationwide provider of telephone answering services, call center solutions, and cloud-based phone systems, has revealed a comprehensive article that outlines the exact process for designing and implementing a fruitful inbound customer support program.

This is a picture of Brian Gabriel, COO for Sound Telecom a 24 hour telephone answering service, inbound call center, BPO, telemarketing service, lead generation services, appointment setting services, seminar registration services, bilingual call center

Brian Gabriel, Sound Telecom COO and author of How to Develop an Inbound Support Campaign

Speaking with references will give you the additional perspective you need to make a final decision when selecting your outsource partner for a successful inbound customer support program.

Sound Telecom, a leading BPO of call center services that features US-based agents, has published an article called How to Develop an Inbound Customer Support Campaign. The thorough piece walks the reader through all the critical planning considerations necessary to build a call center campaign that thrives. From the beginning, the article warns that the most successful inbound customer support programs require a solid investment of upfront time and thought and also entail ongoing attention to maximize results.

Some of the areas that warrant cognitive examination include understanding customer profiles, advertising approaches, the decision to outsource versus keeping it all in-house, planning the process, training, reporting, and contingency plans. The article covers these areas in depth while explaining how each one ties into the contact center side of the discussion. It also details some of the different functions or points of contact a call center can provide like live web chat, email response, as well as phone support.

The author of the article, Brian Gabriel, explains that while some people would like to simply throw money at an outsourcer and turn their back while they let the call center work their magic, productive campaigns simply don’t work that way. According to Gabriel, the best way to craft a strong customer service image through lasting support is for businesses to do their homework and then work closely with a good call center that facilitates a healthy partnership.

When asked how businesses could know if they were choosing the right BPO partner, Gabriel recommended, “Don’t be afraid to ask for references. You need to talk to other businesses that have successfully used your service provider’s support. Speaking with references will give you the additional perspective you need to make a final decision when selecting your outsource partner for a successful inbound customer support program.”

To read the full article, please view it here:

How to Develop an Inbound Customer Support Campaign

About Sound Telecom

Since 1986, Sound Telecom is a leading provider of 24 hour Telephone Answering, Call Center and Cloud-based Phone Services, professionally serving thousands of customers throughout the United States and Canada with USA based agents. Sound Telecom has offices in Seattle and Spokane, Washington. For more information, please visit

About Brian Gabriel

Brian Gabriel is the Chief Operations Officer for Sound Telecom, a prominent twenty-eight year old call center outsourcer, and he is a frequent contributor to the Sound Telecom Blog, which is designed to impart useful information to businesses and entrepreneurs.

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Sound Telecom
Andrew Tillery, Marketing Director

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Andrew Tillery
Sound Telecom
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since: 08/2009
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