VendAsta Releases New Listing Distribution Service and Brings Transparency to Online Listing Management

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VendAsta’s Presence Builder now distributes local business information to fix inaccurate listings, list businesses in more local search sites, and provide detailed proof of performance.

Vendasta Technologies, a leader in online reputation and presence management platforms, is releasing a new listing distribution product to help partners improve and scale digital presence services for local businesses. Vendasta provides white label online reputation management and presence solutions to reseller partners who serve the marketing needs of local businesses.

In the US, four major data providers power the web — Neustar/Localeze, Acxiom, Infogroup and Factual. Over 300 major search sites query these providers for information, including search engines, online directories, navigation systems and more. If these data providers have incorrect listing information — name, address, phone number or any other detail — those errors will be disseminated all over the web, causing poor search ranking, as well as a loss of customers and revenue. Recent studies have shown that customers lose trust in a brand when their listing information is incorrect.

Trying to keep business listings accurate by manually entering information is prohibitively tedious and time consuming. Listing distribution is economical, easy to use and makes accurate listing data available to potentially hundreds of online directories and listing sites, which is key for a good local search rank and overall reach. Listing Distribution sends accurate data to all four data providers, helping correct business information on existing listings and create new listings where they don’t exist.

“Listing Distribution solutions today lack transparency to show businesses where their information has been sent, if that information was accepted and what the result is over time,” explains Brendan King, CEO of Vendasta. “Our solution shows all of the results as this business data moves through the complex pipelines that ultimately determine how and where businesses are listed online. In the end, we want to be able to show local businesses the real value and proof of performance that these major data solution providers deliver.”

Listing Distribution is part of VendAsta’s Presence Builder, which also includes Location Pages — search optimized business pages with key business contact information like name, address, phone number and hours of operation — that are easily crawlable for search engines. With Listing Distribution, this provides a robust local SEO package.

Listing Distribution is revolutionary and innovative in scope, pioneering in the world of presence management. With the reach and scale that Vendasta affords, channel partners can provide listing distribution at competitive rates that provide attractive margins. For more information, visit

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