ExitAdviser Launches New Route for Selling a Business

ExitAdviser introduces an innovative new Go-to-Market promotional tool enabling customers to implement their own business sale campaign, with Google Adwords attracting buyers to a personalized Landing Page.

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Armin Laidre, Co-Founder of ExitAdviser

Armin Laidre says, "The new Go-to-Market tool is a quick and easy way to get a business sale campaign underway. A personalized Landing Page showcases the owner's business to prospective buyers, attracted by a tailored Google Adwords campaign."

Minden, NV (PRWEB) April 30, 2014

There's now a new online way for a small business owner to directly access prospective buyers for their business.

Go-to-Market is the latest in ExitAdviser's suite of interactive online tools, making it easier for a small business owner to run an effective promotional campaign to sell their business. Subscribers receive a personalized Landing Page promoting their business, automatically populated with relevant content from ExitAdviser's Sale Memorandum and Business Valuation tools. A Google Adwords campaign channels buyers directly to the Landing Page through an initial quota of "click" credits allocated as part of the one-off subscription package.

Online self-help can prove a realistic substitute for expensive sales broker charges. Particularly now that mobile smart phones and tablets enable business owners to plan and implement their business sale during a busy day, even when on the move. Online tools are a very time-efficient way of processing information. Business valuation tools also make it easier to calculate a realistic value for a business based on alternative assumptions and scenarios.

ExitAdviser's Business Valuation Tool uses discounted cash flow (DCF), a robust method that values a seller’s business as an ongoing concern. This lends credibility to a seller's asking price during negotiations with a buyer, and can be compared to outcomes from other valuation methods, most of which use less rigorous criteria for their calculations.

There's a large market for buying and selling businesses that is expected to grow significantly due to demographic factors. The Small Business Administration (SBA) estimates a base of over 5 million small businesses in the US owned by people aged over 55, including self-employed. Many of these owners are now motivated to sell and realize their investment particularly as the economy improves and business sale values increase. There are also a growing number of over 55s wanting to start out on their own, or buy an existing business, as their employment options narrow.

About ExitAdviser:

Designed by experienced Business Advisers, ExitAdviser is a simple-to-use, online service helping small business owners to prepare and execute their business sale. By reducing the selling task to four clear stages, the owner can easily orchestrate the sale themselves and avoid expensive broker fees. By providing leading-edge online tools, knowledge resources, articles and useful templates, ExitAdviser increases the chance of selling a business for the highest possible price. A wealth of intuitive, clear information and resources all in one place, to get the job done.


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