Knoxville, TN (PRWEB) May 01, 2014
Jewelry Television® (JTV) and more than 14,000 of its customers raised over $100,000 in support of the American Heart Association’s (AHA) Go Red For Women® movement. JTV designated February “Love Your Heart” month and launched a multimedia campaign to educate the public about heart disease and empower them with ways to live a heart healthy lifestyle.
Currently in its third year, JTV’s campaign surpassed last year’s contribution by more than 43%. Through customer donations, product sales from the “Love Your Heart” proprietary jewelry collection, and the efforts of employees, JTV is making a difference in the fight against heart disease.
“Several years ago we decided to support the AHA’s Go Red For Women® movement because heart disease is the number one killer of women over 20 in the U.S., and our customer base is 90% female,” said Jill Johnson, vp of marketing for JTV. “We knew that not only could we make a difference by raising funds for research, education, and other important programs; we could give women information that could save lives via our television broadcasts, website, social media, and other communication channels.”
Campaign messaging focused on how to live a heart healthy lifestyle, know your risk levels, understand early warning signs of a stroke or heart attack, and what action to take in the event of an emergency.
“The feedback we’ve received has been overwhelmingly positive,” said Johnson. “The fact that more than 14,000 of our customers and employees contributed to this campaign speaks for itself. People really do care.”
To learn more about JTV’s ‘Love Your Heart’ initiative, visit JTV.com/GoRed.
Please Note: JTV is a proud supporter of the American Heart Association’s Go Red For Women® movement. This in no way implies an endorsement from the American Heart Association in regard to JTV’s products or services.
About Jewelry Television®
Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S. The privately-held shopping network broadcasts high definition programming, 24 hours a day, seven days a week, to more than 80 million households.