Mobile behavior is different, and a dedicated mobile site allows us to serve our growing mobile audience with an experience worthy of our brand. Just shrinking our ecommerce site down to fit was not an option.
Boston, MA (PRWEB) April 30, 2014
The new integrated, dedicated mobile site allows their growing mobile customer base to engage and buy products via a new mobile interface built specifically to meet the needs of the mobile shopper. BeddingStyle.com sells bedding-related products from top brands, including Nautica, Laura Ashley, Tommy Bahama, Vera Wang, and Tommy Hilfiger.
The new mobile site captures product data from their ecommerce operations and serves it from the cloud into a dedicated mobile context, for lightning fast pageload times. Mobile orders flow directly into existing ecommerce operations and social media is integrated, so mobile shoppers can share the experience across their networks. Mobile customers can log in to their existing online account, sign up for an email newsletter, and browse and shop the entire line.
The new mobile site features rich banner displays, so specific promotions can be used to drive traffic and track conversions. Custom landing pages can be generated to promote specific brands carried and QR codes can be produced at the click of a button, to link offline marketing touchpoints with mobile conversions.
“As we watched mobile-originating traffic increase dramatically, we wanted to deliver the best-possible mobile experience," said Peter Roman, Manager, BeddingStyle.com. “Mobile behavior is different, and a dedicated mobile site allows us to serve our growing mobile audience with an experience worthy of our brand. Just shrinking our ecommerce site down to fit was not an option," he added.
BeddingStyle.com opened online in 2004 and, since then, has shipped first quality adult, teen, and kids bedding. BeddingStyle.com provides top-rate customer service, affordable prices, and high quality designer, brand-name, and luxury bedding. Shopping at BeddingStyle.com is fun, easy, and convenient. BeddingStyle.com carries 11 top brands, including Tommy Hilfiger, Tommy Bahama, Laura Ashley, and more. Additionally, they stock matching decorative pillows, bathroom accessories, and shower curtains to complete the set. For additional information, please visit http://www.BeddingStyle.com.
About Unbound Commerce
Identified by Internet Retailer as #1 in the space, Unbound Commerce provides a dedicated solution to retailers and brands seeking to capitalize on the booming consumer adoption of mobile and tablet commerce. Retailers of all sizes choose Unbound for mobile commerce, tablet commerce, apps, and in-store mobile engagement. Unbound's unique integrated builds require as much or as little IT involvement as desired, and each is custom designed, for a maximum conversion rate and positive consumer experience. For additional information, please visit http://www.UnboundCommerce.com.