Tactile Finance Launches Tacfi.com, a New Mortgage-Shopping Site That Puts Clarity and Control in the Hands of the Mortgage Shopper

For the first time, mortgage shoppers can know from the beginning of the process all the way to the end which mortgage is best for them.

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New York, NY (PRWEB) April 30, 2014

Tactile Finance today announced the launch of Tacfi, the first mortgage shopping web site that lets people searching for a mortgage stay in control of the process from the very beginning of their search to the time when they finally choose a mortgage. Tacfi gives mortgage shoppers robust and clear analytical tools to see how different home financing choices affect their future financial picture up-front, before they sign on the dotted line and get their loan.

Tactile Finance is a company that makes mortgage transactions easy to understand, transparent and speedy. In 2013, Tactile Finance released PRO, the first mortgage transparency software for loan officers and banks, providing clarity into mortgage offers and products to their customers. Increasing transparency speeds mortgage sales, builds trust and reduces the number of complaints by mortgage customers.

Tacfi, TF’s consumer-facing site, puts the power of mortgage knowledge in the hands of the consumer with three major components:

  • a powerful scenario builder that customers can use to see their choices over time;
  • a meaningful eligibility tool that tells mortgage customers what the current qualification environment is for various mortgage types at any given time;
  • a quote analyzer that allows customers to compare their quotes apples to apples quickly and accurately.

“We built Tacfi by reverse engineering the mortgage sales process, identifying the places where customers typically stumble, and we created a solution that makes mortgage shopping foolproof,” said Nicole Hamilton, CEO of Tactile Finance. “This is the mortgage shopping site I wish I had had when I went through the painful and confusing process of getting a mortgage,” she added.

Mortgage shopping typically starts out simply, with the sale focused on interest rate and APR, but gets complicated quickly with the various fees, points, terms, and product choices available. Tacfi puts upfront powerful analytics that help customers debunk the complexities that arise throughout the process of deciding on products and getting mortgage quotes. Tactile Finance already has a large number of mortgage professionals committed to transparency using its PRO software tools for mortgage professionals, and Tacfi connects mortgage shoppers to PRO loan officers already committed to providing clarity and a higher level of service to their customers.

About Tactile Finance

Tactile Finance’s mission is to make complex financial transactions easy to understand, transparent and speedy. For the residential mortgage originator or borrower seeking support for smart decisions about residential mortgage transactions, Tactile Finance provides clarity for both sellers and buyers.


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