National Center for Homeopathy to Receive Award for Rebranding

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Coulter client wins Gold Circle Award from American Society of Association Executives for rebranding initiatives.

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We are proud that the work Coulter did to better position NCH as a respected, modern, and leading organization is being recognized by an esteemed group of association executives.

Coulter is proud to announce that its client, the National Center for Homeopathy (NCH) will receive the prestigious Gold Circle Award from the American Society for Association Executives (ASAE) for NCH’s rebranding initiatives that were completed in 2013. Alison Teitelbaum, MS, MPH, Coulter senior associate and NCH executive director, will accept NCH’s award during the Gold Circle Awards ceremony on June 17, 2014 at ASAE’s 2014 Marketing, Membership, and Communications Conference in Washington, DC.

A high honor in the association industry, ASAE’s Gold Circle Awards recognize excellence, innovation, and achievement in association/nonprofit marketing, membership, communications, and component relations programs. The 2014 competition received the highest amount of entries in the history of the program, with more than 195 submissions.

“NCH unveiled its rebranded logo, website, and other materials in September 2013. Since then, NCH has had tremendous positive feedback from their Board of Directors, members, and long-time supporters about the updated look and feel, and we continue to make tweaks to the site to ensure it is meeting the needs of the entire NCH community,” said Teitelbaum. “We are thrilled that our efforts have also been recognized by ASAE, which is a distinguished organization in the nonprofit association field.”

In partnership with Coulter’s creative department, NCH rebranded its logo, website, monthly e-newsletter, social media pages, and all other communications vehicles to better represent the vibrant, thriving, modern organization that NCH is. The rebrand was instrumental in expanding the organization’s reach so that NCH now appeals to new audiences seeking clear, reliable information about homeopathy.

“Coulter was proud to begin our partnership with the National Center for Homeopathy in 2013. Through the efforts of our creative team, we leverage their excellent content and strong expertise with the creation of a visual identity needed in order to have an authoritative voice in the homeopathic field,” said Coulter president Erin M. Fuller, FASAE, CAE. “We are proud that the work Coulter did to better position NCH as a respected, modern, and leading organization is being recognized by an esteemed group of association executives.”

Nonprofit Success … Realized
Coulter increases the market relevance, brand power and economic capacity of socially-principled, high-potential nonprofit organizations. Coulter provides association management services with comprehensive headquarters solutions and project-based outsourcing for trade, professional and cause-based associations and foundations. Coulter’s nonprofit events division produces conventions, conferences, trade shows and live awards programs, from concept through execution. Coulter’s consultative unit delivers solutions which enhance nonprofit capacity and brand. Coulter is Charter Accredited by the Association Management Company Institute. Coulter is division of the Coulter Companies, a professional services firm recognized by the American Business Ethics Awards as one of the top companies in the United States.

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