Book Launch: Aesop's Keys to Profitable Marketing
Daytona Beach, FL (PRWEB) April 29, 2014
This month, Dr. Betsy Kruger releases "Aesop's Keys to Profitable Marketing." The book dramatizes Aesop’s stories, relates his wisdom to marketing, and describes how businesses get results.
She wrote Aesop’s Keys to Profitable Marketing to help restore our economy. Her book inspires leaders to use new marketing strategies. A universal law predicts the results of each strategy.
"Aesop's Keys" coaches readers to use 12 new marketing strategies in their business.
Combined, "Aesop's Keys" are ways to improve a strategic marketing plan.
For example, the key strategies are to Focus on Quality, Compete on Strength, Delegate Weaknesses, and Describe Key Customers. The key marketing tools are to Offer Treasures, Price as Valued, Deliver Delight, and Promote Empathy. Finally, the key actions are to Target Key Prospects, Reward the Best. Concentrate Resources, and Jump into Action.
Each marketing strategy uses a universal law to magnify results. Extensive research confirms the practical value of the 80/20 rule. For example, focusing on the top 20% of the customers will spark the profits of a business.
Richard Koch, author of best-selling books on the 80/20 rule, confirms, "Aesop's Keys to Profitable Marketing" is an intriguing fusion of Aesop's insight and Pareto's realism that can truly benefit today's business leaders."
Robert Iocco, CEO of TrustPoint Insurance, concludes, "Betsy has laid out an easy-to-use process for growing top customers in any business."
“I simply love the flow of Dr. Betsy Kruger’s book—so profound yet so simple to follow. Every chapter leads to new decisions which combined, become my strategic marketing plan.” - Dr Connie Schottky, Sfinxwomen, Schottky and Osterholt Consultancy, Los Angeles, CA
Dr. Kruger's mission is to spark profits, one business at a time. Her marketing consultancy, Strategic Power, earned an A+ rating with the Better Business Bureau and is certified by WBE and WOBE as a women-owned business.
Dr. Kruger has coached 2000+ startups to succeed and provided marketing research to ADM, Harley-Davidson, Sears, AstraZeneca, Bombardier, CVS Caremark, Dow, and Volusia County.
Dr. Kruger has been a popular guest on many syndicated radio shows. She will gladly customize her message for your audience. Please contact Betsy Kruger directly for media interviews, speeches, and articles.