Los Angeles, Calif. (PRWEB) April 30, 2014
Los Angeles-based mobile advertising firm Briabe Mobile today named industry veteran Mary Zerafa Vice President of Sales. Zerafa will be responsible for growing revenue while she leads the company’s efforts in developing strategic partnerships and expanding Briabe’s client base.
“We’re thrilled to add Mary to our team. She has a breadth of experience in managing sales, business development and client servicing in digital media that will further differentiate Briabe in the market,” said James Briggs, and CEO of Briabe Mobile. “As we pioneer ways to bring together technology, mobile content and social conversation, Mary will lead all client expansion efforts and ultimately, grow our bottom line.”
“I’m really excited to join the Briabe Mobile team,” said Mary Zerafa. “Briabe’s platforms are like none other that I have seen, and I’m eager to be a part of their industry leading innovations.”
With more than 15 years experience working with interactive media and technology companies to develop and execute strategies that grow revenue, client base, profits and audience, Zerafa comes to Briabe from ImpreMedia, a leading U.S.-based Hispanic news and information company. As Vice President of Integrated Marketing, she directed ImpreMedia’s 360-degree, multi-platform initiatives that resulted in significant year-over-year advertising revenue and audience growth. In addition, Zerafa oversaw the launch of La Opinión’s online launch, driving it to become the highest-trafficked Hispanic news site in the U.S.
Zerafa earned her MBA from Pepperdine’s Graziadio School of Business and her bachelor’s from Michigan State University.
Briabe Mobile, Inc. is the only U.S. mobile marketing solutions provider dedicated to enabling brands and agencies to reach and influence the “new majority” of American consumer groups – particularly Hispanic/Latino-American, Asian-American and African-American – with the medium they depend on most: mobile. Through a proprietary suite of technology IP, corporate partnerships, marketer/agency relationships, and marketplace insights, Briabe Mobile is the unrivaled leader in multicultural mobile marketing. For more information, http://www.briabemobile.com.