The firms in The BTI Brand Elite 26 capitalize on the differentiators clients find most valuable.
Wellesley, MA (PRWEB) April 29, 2014
Corporate counsel rank Skadden as having the best brand of all law firms—for the third straight year. Both Kirkland & Ellis and Latham & Watkins move up the rankings from last year to take the second and third slots in the just-released The BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms. The BTI Consulting Group’s newest research reveals the 26 law firms with the biggest imprint on corporate counsel in the 9 key brand differentiators.
New to The BTI Brand Elite 26 this year are: Alston & Bird, Faegre Baker & Daniels, Foley & Lardner, Greenberg Traurig, Jenner & Block, K&L Gates, Littler Mendelson and McDermott Will & Emery.
Baker & McKenzie, DLA Piper, Gibson, Dunn & Crutcher, Hogan Lovells, Jones Day, Mayer Brown, McGuireWoods, Morgan Lewis, Morrison & Foerster, Norton Rose Fulbright, Reed Smith, Seyfarth Shaw, Sidley Austin, Sullivan & Cromwell, and Wachtell Lipton all return to The BTI Brand Elite, showing continued strength in the critical success factors defining brand and, in turn, influencing hiring and selection.
“The firms in The BTI Brand Elite 26 each capitalize on the differentiators clients find most valuable,” comments Michael B. Rynowecer, President of BTI. “which translates into hirability, rate premiums, client recommendations and future growth.”
Additionally, 19 firms are named Best Brand Builders for their outstanding upward trajectory in brand out of the 650 law firms serving large clients. The Best Brand Builders include Baker Botts, Quinn Emanuel Urquhart & Sullivan, Paul Hastings and Paul, Weiss.
BTI conducted more than 300 independent, individual interviews with CLOs and General Counsel at Fortune 1000 companies and large organizations. Now in its 13th year, BTI conducts the only continuous benchmarking market study of corporate counsel worldwide. The complete list of The BTI Brand Elite 26 and details on the performance of nearly 450 law firms are available in BTI’s new report, The BTI Brand Elite 2014: Client Perceptions of the Best-Branded Law Firms.
Find more information about this and other compelling research at http://www.bticonsulting.com or contact BTI at 617.439.0333. BTI is the undisputed leader in providing high-impact strategic client feedback research to professional services firms and their clients.