OtherLevels Names Ramsey A. Masri as New CEO

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Seasoned Mobile & Cloud Computing Veteran to Join Mobile Messaging & Analytics Leader

OtherLevels, the San Francisco-based mobile marketing analytics leader today announced the appointment of Ramsey A. Masri as the new Chief Executive Officer. With more than 15 years in senior sales and channel roles in the carrier and enterprise business sectors, Masri joins OtherLevels from Openwave Mobility, a Marlin Equity funded video optimization and monetization company. Masri succeeds Brendan O’Kane, who moves to President and Chief Strategy Officer.

At Openwave Mobility, Masri led global sales and alliances working with more than 40 top tier carriers, and generated 30 percent license year on year growth. Previously, Masri was Senior Vice President of Sales & Marketing for MFormation Technologies where he developed the company’s brand and streamlined a sales organization that generated $50 million in revenue from a zero start. Prior to MFormation, he served as Vice President of Worldwide Sales at OpSource. He also spent more than a decade at Oracle in senior sales roles within the company’s telecom business. Masri has participated in multiple venture raisings during the course of his tenure in emerging technologies.

“Ramsey has an impressive track record of growing companies and we’re excited to welcome him as our new CEO,” said Brendan O’Kane, President, OtherLevels. “As mobile becomes even more front and center, companies will need best in class tools to better communicate with their audience. Ramsey has the skills and expertise to lead OtherLevels as the company transitions from an early market leader to a dominant player in the messaging, analytics and mobile automations sectors.

“We have an incredible opportunity, both in the near and long-term, to help organizations deliver a compelling mobile brand experience,” said Masri. “Mobile messaging is early in its evolution, but already there’s a high demand for a level of sophistication and analytics commensurate with other digital channels. I believe we have the right team and platform to disrupt the mobile messaging space and improve the timeliness, relevance and overall brand stickiness of companies with mobile apps. Mobile isn’t the future, mobile is today, and today we’re ahead of the rest of the market in the depth of our solution and the skill of our team.”

For media inquiries or additional information about OtherLevels, please contact Vanessa Horwell at 305-749-5342 ext. 232 or at vhorwell [at] thinkinkpr [dot]com or Amanda Williams at 305-749-5342 ext. 238 or at awilliams [at] thinkinkpr [dot] com.

About OtherLevels
OtherLevels enables publishers to engage, retain and monetize their mobile audiences through mobile messaging analytics.

The OtherLevels platform includes segmentation, targeting and retargeting tools providing both to-device and on-device messaging analytics. Through real-time optimization, including live A/B testing and time zone based delivery, marketers and CRM managers can maximize campaign outcomes by linking individual message copy to in App events.

OtherLevels supports both in-house and vendor push, as well as SMS messaging solutions, across native App and mobile web platforms. Enterprise level BI and marketing integration with leading campaign management tools enhance and extend the ability of companies to deliver relevant content. OtherLevels supports global clients at scale, the largest having in excess of 500 Million app downloads and across 20+ languages. Headquartered in San Francisco, OtherLevels has a growing team - with offices in London and Brisbane Australia.

For more information, please visit http://otherlevels.com.

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Amanda Williams
ThinkInk PR
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