By bringing together so many powerful tools in one place, we aim to make it easier than ever for commerce marketers to maximize the impact of their marketing programs
Durham, NC (PRWEB) April 29, 2014
Bronto Software, the leading marketing platform for commerce, today announced the launch of its new AppCenter, a collection of well-integrated point applications from leading e-commerce, personalization and analytics providers, all of which connect to the Bronto Marketing Platform and extend its value. The new resource center makes it easy for Bronto customers to find tools to optimize their digital marketing programs and drive more revenue.
The Bronto Marketing Platform, recognized for its industry-leading usability, boasts a robust feature set — including drag-and-drop marketing automation, dynamic segmentation tools and rich reporting — that is designed to help turn one-time buyers into lifelong customers. The AppCenter is a natural extension of this framework, offering for the first time an at-a-glance library of apps from leading e-commerce, personalization and analytics providers that can be integrated with the Platform.
“The AppCenter represents an exciting phase in our evolution as a marketing platform,” said Joe Colopy, Bronto CEO. “By bringing together so many powerful tools in one place, we aim to make it easier than ever for commerce marketers to maximize the impact of their marketing programs.”
Bronto has developed a number of the apps featured in the AppCenter. Coupon Manager, for example, allows users to easily edit, manage and distribute unique coupon codes via email marketing or SMS messaging for highly targeted campaigns. Pop-Up Manager, another Bronto-developed app, lets users create, test and manage multiple lightboxes for generating email sign-ups and rapidly growing their email marketing lists.
Apps have also been developed by dozens of partners, including AddShoppers, Kevy, StrikeIron, Movable Ink, MyBuys and many more.
More than half of the new apps are what’s known as embedded apps. While all apps included in the AppCenter are connected to Bronto, embedded ones are available directly from within the Bronto Marketing Platform. Embedded apps are marked by a gold ‘embedded’ icon in the Bronto AppCenter.
The new AppCenter can be found at appcenter.bronto.com. Developers interested in providing apps for the Bronto AppCenter can visit bronto.com/partners for more information.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The leading self-service email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. The Bronto Marketing Platform is deeply integrated with commerce platforms including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC with offices in London and Sydney. For more information, visit http://bronto.com