Mudlick Mail Signs Preferred Vendor Agreement With Petland Inc.

Direct mail provider will execute campaigns for chain’s U.S. stores.

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“Mudlick Mail has helped us not only acquire new customers through customized, targeted direct mailings, but also reach our current customers to increase their visit frequency,” said James Brown, Director of Marketing at Petland.

Acworth, GA (PRWEB) April 29, 2014

Direct mail provider Mudlick Mail has signed an agreement to serve as a preferred vendor for Petland Inc., one of the nation’s largest pet store chains. The company will work with Petland’s corporate and franchise-owned stores across the United States, to develop innovative campaigns designed to drive traffic and increase sales.

“We believe our programs are a perfect fit for Petland,” said Mudlick Mail President Tim Ross. “We offer a user-friendly, turn-key solution that can be customized to fit each location’s individual objectives.”

Mudlick Mail is now serving 38 Petland stores, assisting the shops with marketing outreach to both attract new customers and retain existing relationships.

“Direct mail is the key to our success. We’ve increased our customer count faster than ever before,” said Brad Parker, manager of the Petland store in Kennesaw, GA, which had previously used email blasts and in-store flyers to build sales. “We had 100 new customers after our first mailing.”

Mudlick Mail’s strength lies in helping clients identify the best potential customers and creating compelling offers to lure those customers to their shops. Thanks to its in-depth market research, Mudlick Mail offers the ability to target households by neighborhood, income level, and other key demographic details.

The company also offers a customer penetration report that gives clients the ability to see who their customers are and which neighborhoods they are coming from. This report, along with Mudlick Mail’s database-matching program, allows clients to better judge the effectiveness of their campaigns.

Other key value-added benefits include:

  •     Free graphic design services to enable a completely customized postcard program
  •     No contract requirements or set-up fees
  •     All inclusive package pricing
  •     A free market analysis report and demographic map
  •     A free call tracking number to help store-owners accurately capture all in-bound leads generated by their direct mail campaigns.

“Mudlick Mail has helped us not only acquire new customers through customized, targeted direct mailings, but also reach our current customers to increase their visit frequency,” said James Brown, Director of Marketing at Petland. “Tracking our ROI with Mudlick Mail has been easy and possibly the most valuable part of our relationship.”

About Mudlick Mail
Mudlick Mail counts more than 1,200 customers in the United States and Canada. After posting a 37 percent increase in revenue in 2013, company officials are anticipating another double-digit growth rate in 2014.

About Petland Inc.
Petland, Inc. is a privately held Ohio corporation founded in 1967. Initially, Petland owned and operated retail pet stores in Ohio, West Virginia and Kentucky. In the early 1970s, Petland began franchising pet stores and entered the business of wholesale distribution for pet-related merchandise. In the late 1980's, Petland expanded its presence in Canada and entered international markets. Petland currently has stores in the United States and international markets including Japan, South Africa, China, Canada and Mexico.

For more information about Mudlick Mail visit http://www.mudlickmail.com.

For more information about Petland Inc. visit http://www.petland.com.

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  • Lu Stasko
    Stasko Agency
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