No longer will .com be taken for granted as the most popular and most trustworthy of domains – neither by search engines, or by end users.
Seattle, WA (PRWEB) April 29, 2014
Since late 2013, new top-level domain extensions, also known as TLDs, have become available. As new TLDs become more common, these new domain extensions will help domain owners increase credibility. As more and more website owners embrace new top-level domains, more and more end users will be exposed to these new URL formats. No longer will .com be taken for granted as the most popular and most trustworthy of domains – neither by search engines, or by end users.
The purpose of these new domain extensions is that the URL reveals more specifically what the website is about. New TLDs such as regional identifiers will show at-a-glance to what regional audience the website is relevant. For example, .nyc or .london would be more specific than .com, helping users to choose which links are more relevant to their searches.
Regional and industry-based TLDs will allow search engines to categorize and weigh websites more specifically, as well. Some search marketers anticipate that the coveted .com domain will become less of a factor in the future of SEO.
The .com domain extension has traditionally been the most well-known gTLD, even though over 20 other gTLDs have been available for many years, including the .travel domain extension. The .travel domain began in 2005, sponsored by the Tralliance Registry Management Company.
But even today, web users are unfamiliar with the .travel domain. “Some people who call our company struggle to understand that our company’s website address doesn’t end with a .com,” explained Kaitlin McMichael, the marketing manager at SouthAmerica.travel. “We’re looking forward to seeing more TLDs come into common usage, which should help people become more familiar with our own unique TLD.”
The tour company SouthAmerica.travel won the highly-coveted domain name “southamerica.travel,” awarded by Tralliance in 2007. Tralliance, the sponsor for the .travel TLD, found that the company best represented the domain name.