New York, NY (PRWEB) April 30, 2014
Sales of licensed products have been consistently rising the past few years, so understanding the newest and best ways to use licensing extensions is essential to maximizing brand engagement and revenue. Executives from DHX Media, LIMA and Saban Brands will share their insights about "The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue,” on May 29 in a webinar hosted by Cynopsis Kids Editor, Cathy Applefeld Olson.
Speakers include Marty Brochstein, Senior Vice President of Industry Relations & Information for the Licensing Industry Merchandisers Association (LIMA); Kirk Bloomgarden, Senior Vice President of Global Consumer Products for Saban Brands; and Erin Dippold, Vice President of Consumer Products for DHX Media.
During this informational 90-minute webinar, attendees will walk away with critical business intel including:
- How to identify and capitalize on complementary markets including character-related merchandise, digital gaming and film
- How to analyze deals with potential licensing partners
- When to determine the right timing of a launch
- Where to find the right master toy partner and games developer
- How to maintain control of your brand’s creative
This highly interactive seminar will allow for real-time Q&A’s to ensure specific questions are answered. To register for Cynopsis Kids’ “The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue” webinar, visit: http://www.cynopsis.com/webinar/the-new-lessons-of-licensing-how-to-maximize-tune-in-brand-engagement-revenue/.
Webinar attendees receive full access to speaker presentations along with a certificate of completion. Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. Questions? Contact Trish Pihonak at trish(at)cynopsis(dot)com.
About Cynopsis Media:
Cynopsis Media is a division of Access Intelligence LLC. The Cynopsis Media family of products includes Cynopsis, Cynopsis Digital and Cynopsis Sports daily e-publications, weekly Cynopsis Kids and Cynopsis Classified Advantage e-publications, Special eReports, Event/Summits and a strong database of Classifieds and more. Visit cynopsis.com.