R2i Announces Leadership Hires and Promotions

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New senior hires and promotions at r2i are a strategic move for the digital marketing agency to serve enterprise level clients with full-service marketing cloud technologies and integrated marketing experiences.

R2integrated is pleased to announce a series of new hires and promotions that are a strategic move in the digital agency’s growth in key areas of integrated marketing experience and marketing technology services. R2i serves a national portfolio of enterprise-level clients that require an agency partner that understands how to implement, activate and optimize marketing cloud technologies and strategic marketing campaigns tied to ROI. The personnel expansion at r2i creates a connective tissue between client-facing and internal teams and represents an elevated level of digital marketing expertise and capabilities.

New hire announcements at r2i include:

  •     Steven Kostant, EVP Strategic Integration
  •     Joel Layton, EVP Digital Marketing
  •     Michael Kirby, Senior Account Strategist
  •     Ben Brasso, Web Strategist
  •     Regan Shields, Senior Account Manager
  •     Caroline Hook, Senior Account Manager
  •     Dana Hanna, Senior Software Engineer
  •     Matthew Sullivan, Software Architect
  •     Stephen Peaslee, Graphic Designer
  •     Purvaj Mehta, Marketing Automation Solution Architect
  •     Nicole Bettinger, Project Manager

Promotions include:

  •     Jody Stoehr, President, Seattle Office
  •     Lindsay McGettigan, Director of Marketing Strategy and Insights
  •     Kara Alcamo, Director of Search
  •     Lindsey Byroads, Director of Account Services, Digital Marketing
  •     Cheryl Donaldson, Director of Account Services, Digital Production

Steven Kostant, who was most recently SVP and Partner at Fleishman Hillard, now serves as r2i’s EVP Strategic Integration, a senior position which bridges the gap between strategy, implementation, client services and internal team building. Steven has over 15 years in creative strategy, integrated marketing, branding, digital and broadcast media and will be a key player in r2i’s strategy, creative and pitch teams.

Joel Layton joined r2i from previous positions as SVP with wireless eCommerce provider Simplexity and VP eCommerce and Digital Marketing for Medifast. Joel has extensive experience in all things digital ranging from user experience to mobile launches to search, social, display, email and all things in between. He also has experience with Adobe Marketing Cloud products, a focus line of business for r2i. His passion for teamwork and knowledge of marketing technology will enable the teams to be even more strategic in recommendations and executions for r2i clients like Hershey’s, Allegis, Loyola University Maryland and Presidio.

Steven and Joel are senior hires for r2i and our investment in them is important for our growth as a mid-size agency competing at a national level. They are on board with our vision and can help position the value that an integrated marketing experience agency brings to Fortune 500 companies,” says Matt Goddard, CEO and Co-Founder.

“We have also made strategic internal promotions with individuals who understand our client landscape as well as the competitor landscape and we have added new talent to help support increasing client work,” adds David Taub, Co-Founder and President of the Baltimore office.

To learn more about r2i, visit r2integrated.com.

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions and complex technology requirements. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, MasterCard, University of Michigan and Hershey’s Chocolate World.

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Natalie Staines
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