Consumers learned about Maple Leaf’s product line in a fun and engaging way.
Ottawa, Ontario (PRWEB) April 30, 2014
Launchfire Interactive has won an Award of Distinction at the 2014 Communicator Awards. The award celebrates Launchfire’s “Match n’ Win” campaign for Maple Leaf Foods' Natural Selections brand. With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a "Who's Who" of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.
The award-winning promotion combined the familiar concept of recipe marketing with the excitement of video-poker to create a unique and fresh experience for consumers. “We are so honored to receive recognition for this promotion. We had a lot of fun playing it around the office, and we were thrilled to help Maple Leaf achieve their business goals.” noted Launchfire’s co-founder AJ Pratt. “People learned about the Natural Selections’ product line in a fun and engaging way”.
Launchfire builds award-winning gamified digital promotions, loyalty programs and employee training solutions. Founded in 1999, the company helped many of North America’s leading brands drive awareness, sales, and loyalty.