Customer retention is vital for every business, since acquiring a new customer costs more than retaining an old one.
Alexandria, VA (PRWEB) May 01, 2014
The cross browser extension framework created by the add-ons and toolbar development agency, BestToolBars has been shown to make a positive impact to customer retention, according to an analysis of Big Data which the agency has revealed exclusively today. The framework, which makes it easy for developers to create add-ons for all major browsers, streamlines the process of producing and updating add-ons for Internet Explorer, Firefox, Chrome, Opera and Safari. Having recently confirmed that the framework has enjoyed its strongest ever start to the year with record numbers of users, an internal study into the product impact at client level, conducted by mining data collected from users and focus groups, has demonstrated that the solution actively helps clients to retain their customers – a benefit which could account for its stellar growth so far this year.
Valery Kuznetsov, Key Projects Manager at Besttoolbars said, “Customer retention is vital for every business, since acquiring a new customer costs more than retaining an old one. Your customers have a relationship history with your company, and they buy more easily than those who just arrived to your website. That’s why it’s very important to keep them 'near' your brand and constantly remind them about your products, services and updates. Our add-on framework helps achieve this goal in two distinct ways.”
Because it supports all main browsers, the extension framework means developers can make more valuable suggestions to customers such as adding new browser support to their extension. This increases the ROI per client, and makes the client more likely to view the provider favourably given the pro-active nature of the relationship.
The second point in favour of the framework and its ability to help BestToolBars customers retain their own clients is that developers will need to spend less time supporting the extensions because the framework is constantly up to date and compatible all new versions of browsers. Developers only then need to rebuild the extension on a new framework version. That frees up time that would have been used on compatibility updates to dedicate to adding new features, making suggestions more valuable.
To find out more about the BestToolBars cross browser extension framework visit http://www.besttoolbars.net/solutions/cross_browser_extension_framework/.
Besttoolbars is a company well known for creating browser toolbars and add-ons. It has worked with an array of global brands, from start-ups to high-profile Fortune 500 corporations including Amazon, Skype, IBM, DHL, TNT and Intel. More than 7000 companies currently use solutions created on the Besttoolbars platform. Its product line includes:
Toolbar Studio: IDE for designing toolbars for Internet Explorer and Firefox
Add-ons Framework: Framework for building add-ons for Internet Explorer, Firefox, Chrome, Safari, and Opera
Besttoolbars also offers a number of services to help businesses integrate their products with desktops and mobile phones. It provides custom browser development, add-ons, add-ins and mobile app development.