Eugene, OR (PRWEB) April 29, 2014
Datalogic, S.p.A. (Borsa Italiana S.p.A.: DAL), a global leader in Automatic Data Capture and Industrial Automation markets, as well as a manufacturer of bar code readers, mobile computers for data collection, vision systems and laser marking systems, today announced its new global advertising campaign: The Vision Is Yours. The campaign will appear in print and online; its public relations activities will be managed by the global Porter Novelli network, part of the Omnicom Group, Inc.
The campaign highlights Datalogic’s distinctive brand features and innovative spirit, focusing on the advantages of offering reliable and efficient customer support. This new campaign features everyday people in relevant vertical markets (manufacturing, T&L, health care), addressing common workplace challenges. These characters are at peace, even with their eyes closed, as Datalogic competently handles the work done behind them. Each key player, in the various campaign elements, explains the work done daily such as reorganizing thousands of shelves in a few minutes, ensuring patients receive the correct dosage, select and assemble tires on a specific vehicle and deliver millions of goods every day. All this is possible because Datalogic is taking care of every detail; and they can relax knowing that even with their eyes closed the job will be done well.
Each element of the “The Vision Is Yours" campaign has been designed to convey the safety, precision and efficiency that Datalogic technological solutions offer. Starting in April, the newly updated Datalogic website will prominently be featuring the campaign on its homepage.
“Datalogic offers a wide range of products aimed at enhancing the efficiency and precision of the work done by professionals in various industries - retail, healthcare, manufacturing, T&L – every day. The new advertising campaign summarises our main goal -- meeting our customer’s needs by providing them with exceptional service and expertise in the area of vision technology. Datalogic’s state-of-the-art technology, allows you not only to read bar codes, but also to view, recognise and identify items and their defects,” says Valentina Volta, CEO of the Datalogic Business Development division and ADC EMEA VP Sales & Services.
Datalogic Group is a global leader in Automatic Data Capture and Industrial Automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser marking systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2013, Datalogic Group achieved revenues for 450,7 million Euro and invested over 35 million Euro in Research and Development with a portfolio of over 1,000 patents across the world. For more news and information on Datalogic, please visit http://www.datalogic.com.
Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U.
Gina von Esmarch