Boomerswork Launches in the U.S.

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Online service matches boomer professionals with employers seeking high-level expertise on a part-time or contract basis.

Boomerswork, an online service dedicated to matching seasoned professionals with flexible employment assignments, has launched its operations in the United States with Sarasota as its national headquarters.

According to Pew Research, about 10,000 boomers leave the workforce each day, yet many desire to continue to use their talents in meaningful ways. Founded in Canada in 2011, Boomerswork connects retired or semi-retired boomer managers and executives with employers seeking high-level expertise on a part-time or contract basis.

“Speaking from my own experience, the definition of retirement has changed,” said Ted LaLiberty, Boomerswork’s chief operating officer who retired to Sarasota a year ago following a career as the CEO of hospital networks in the northeastern U.S. “Boomers want to stay connected professionally, mentor and give back. There are opportunities out there for those of us who have led organizations or managed teams to step into interim roles to fill a need and help corporations meet their objectives. I never dreamt I would retire from health care only to jump back in the game a year later and align with an up-and-coming software company.”

When boomers like LaLiberty register, the online service matches them with assignments created by employers and curated from an extensive database. A confidential and sophisticated digital profile – including a narrative detailing career experience and desired employment parameters, a video interview, personality assessment, and references – is generated at no cost to boomers. Employers pay a nominal monthly subscription to access these boomers for part-time or contract assignments. The process enables companies to affordably hire top-level individuals on an as-needed basis.

“Boomerswork enabled me to access candidates with exceptional qualifications and experience, especially those interested in adapting to my part-time needs,” said Nicci Kobritz, owner and president of Youthful Aging Home Health, a Sarasota-based concierge-style home health care provider. “The innovative process was fast and the service was excellent. ”

Boomerswork was attracted to Sarasota’s economic landscape and population of older adults – the oldest of any county in the nation. Strategic partnerships with Sarasota-based Institute for the Ages and others have helped generate momentum with boomers and businesses, and the scope of activity continues to grow. Sarasota will also be home to Boomerswork’s national customer service center.

“The success story in Sarasota is the model for the rest of the country, and our aim is to have a Boomerswork presence in 10 states by the end of the year,” said Tim Hearon, CEO of Boomerswork in the United States. “The interest level is already high for partnerships outside of Florida. Everyone wins in this model, and as companies across industry verticals shift from a ‘full-time or nothing’ mindset, they will embrace this as a viable alternative to leverage the skills of boomers.”

The core of Boomerswork is the cost and time efficiency with which the solution drives quality matches. Employers can tap into significant experience and skills in an economically feasible way, and boomers can meet their financial and personal objectives by staying connected to the workforce in a more flexible way.

“Boomerswork afforded me the ability to stay engaged and connected to the workforce,” said Susan Hook of Sarasota. “I wasn’t looking for a full-time position and within days after registering, I was matched with an opportunity that I was well qualified for. It’s a great connection for those of us who are looking for an encore career on our own terms.”

About Boomerswork

Boomerswork is an online service that matches retired or semi-retired boomer managers and executives with employers seeking experienced talent for part-time and contract assignments. The match process is straightforward and confidential, providing boomers with new opportunities for meaningful work and employers with affordable access to highly skilled professionals. For more information, please visit

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Melissa Koss
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