Sales Enablement Leader Mindmatrix Expands Platform with the Addition of Mobile Capabilities

Firm Enhances Its Sales Enablement Capacities with Powerful Mobile Technology

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This opens up a whole new field of marketing opportunities for our clients, and adds depth to our product offering. It strengthens the power of automation to personalize the client interaction, making it more responsive and relevant.

Pittsburgh, PA (PRWEB) April 30, 2014

Mindmatrix, the Sales Enablement software pioneer, announced today the availability of text messaging capabilities within the Mindmatrix Platform. With this new capability, the Mindmatrix Sales Enablement platform will be expanded from online and print to include text messaging and mobile. Because of the all-pervasive nature of SMS usage, this addition to the Mindmatrix automation platform will enable firms to extend significantly their marketing reach beyond what has previously been possible.

The Mindmatrix platform already has powerful analytic tools that enable its clients to use Big Data to create increasingly relevant messages for their prospects. With Mindmatrix’s incorporation of text messaging into their automation platform, marketers can now reach prospects with personalized messaging on the largest, most popular mobile feature available. The software also has the power to create smart-lists and nurture campaigns for text messaging. In essence, now text messages can be set up in a similar way to email drip campaigns, where specifically defined markets can be identified and targeted for attention using any desired set of criteria, taking personalized messaging to another level.

On the value of text messaging to sales, Harbinder Khera, Mindmatrix CEO, says “Messaging is the most popular activity on mobile phones, far exceeding voice, email, or social media. This opens up a whole new field of marketing opportunities for our clients, and adds depth to our product offering. It strengthens the power of automation to personalize the client interaction, making it more responsive and relevant. And it’s the relevance of the message that makes a sale for our clients.”

Visit Mindmatrix to learn how you can incorporate text messaging into your marketing and sales enablement processes.

About Mindmatrix

Mindmatrix's award winning software is changing the way companies sell product and services. Mindmatrix enables sales and marketing teams to be more effective through a combination of asset management, marketing automation, sales enablement and channel marketing automation functionality. Mindmatrix empowers sales and marketing teams to engage with customers and prospects through both direct and indirect channels and seamlessly across a combination of online, social, mobile and offline mediums. Using Mindmatrix, sales and marketing teams are able to spend less but sell more. Mindmatrix is a Pittsburgh, PA based company with over 800 customers spanning various industries. To find out more or to schedule a demo visit us at http://www.mindmatrix.net.


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