We wanted a refreshed look that keeps pace with the company as we enter into a new era of growth.
Seattle, WA (PRWEB) April 29, 2014
Windstar Cruises announced today that is has redesigned its logo and brand insignia as part of a comprehensive plan to refine marketing communications.
Inspired by Windstar’s continued commitment to unique luxury travel, the new logo presents a polished new look to dramatize Windstar’s casually elegant, yacht style experience in the luxury cruising industry.
The logo’s classic, serif typeface with a slightly taller initial capital letter is a modern interpretation of the elegant type styles closely associated with the yachting lifestyle. This is balanced by the flourish and star emblem. Placed behind the first letter and coming to rest above the “I,” the emblem draws its inspiration from soft breezes, gentle waves, and clear nights that are part of the intimate experience of small ship cruising.
"We wanted a refreshed look that keeps pace with the company as we enter into a new era of growth as the market leader in small ship cruising, yet still reflects our heritage of sailing,” said Hans Birkholz, president and chief executive officer of Windstar Cruises. “We will also be launching a new website in June of this year to align with our fresh image.”
The new look marks a highpoint for Windstar Cruises, which recently doubled the size of the fleet and expanded into new regions of the world such as Southeast Asia, Arabia, Iceland, and beyond. On May 2, Windstar will make its much anticipated return to Tahiti, which also will feature the company’s brand new Private Events, an exclusive event created solely for Windstar guests, and are complimentary on all 2015 itineraries. On May 5, in Barcelona, Spain, Windstar will celebrate the inaugural launch of Star Pride, the first of three new power yachts added to the Windstar fleet.
To view the Windstar Logo Handbook, and for a step-by-step guide on how to access and download the logo go here.
About Windstar Cruises
Windstar Cruises operates a fleet of small luxury cruise ships known for its intimate yacht style experience and unique voyages to the world’s best small ports and hidden harbors. Its three recently renovated sailing yachts carry just 148 to 310 guests and cruise to 50 nations, calling at 150 ports throughout Europe, the South Pacific, the Caribbean, and Central America. In May of 2014, Windstar will launch Star Pride, followed by Star Breeze and Star Legend in May of 2015. The power yachts, with a capacity of 212 guests each, will double the size of Windstar’s fleet, making the company the market leader in small ship cruising with 300 or fewer passengers, with a total of 1,242 berths. The additional capacity will open up new itineraries such as voyages to Southeast Asia, Arabia, Iceland, and beyond. Windstar was recently listed on Condé Nast Traveler’s prestigious Gold List, coming in as the #3 cruise line in the world.
For more information including rates and itineraries, contact a travel professional or call Windstar at 800-258-7245. Visit Windstar Cruises online at WindstarCruises.com or Blog.WindstarCruises.com. Windstar Cruises can also be followed on Windstar’s Facebook and Twitter fan pages. Windstar Cruises is part of Xanterra Parks & Resorts, a diversified global travel and hospitality company.