KANSAS CITY, Mo. (PRWEB) May 01, 2014
While startup business owners understand that they need to market their products or services, finding the time and know-how to develop an effective plan can be a challenge. Entrepreneurs will learn how to accomplish this crucial task in a new series launched today on the online education program, Kauffman Founders School.
The “Entrepreneurial Marketing” series features insights from Anita Newton, a long-time marketing expert. Newton serves as vice president of corporate marketing with Adknowledge, a digital advertising company, and she continues to advise several startups in the Midwest. Previously, Newton led marketing at Procter & Gamble, Sprint and AMC Theatres, as well as startups such as Zave Networks, which was acquired by Google. Presented through videos and supporting materials, Newton’s video series explains how entrepreneurs can formulate and execute successful marketing strategies.
The Entrepreneurial Marketing curriculum offers useful insights and practical advice on how to create a marketing plan. Newton introduces a flexible but easy-to-understand framework to help entrepreneurs, which includes:
“The tools available to the startup marketer today have leveled the playing field. The battle is no longer about large agencies and big budgets but rather, creativity, curiosity and hard work,” Newton said. “These are the same qualities that make you great as an entrepreneur.”
Teaching entrepreneurs best practices in areas not typically covered in other training programs, the Kauffman Founders School enables entrepreneurs to learn anywhere, anytime, and to immediately apply the lessons to their businesses. Other Founders School topics include:
The online education program is housed on the Kauffman Foundation’s Entrepreneurship.org web platform, which offers resources, educational information and tools for entrepreneurs. It can be accessed at http://www.KauffmanFoundersSchool.org or via http://www.Entrepreneurship.org.
About the Kauffman Foundation
The Ewing Marion Kauffman Foundation is a private, nonpartisan foundation that aims to foster economic independence by advancing educational achievement and entrepreneurial success. Founded by late entrepreneur and philanthropist Ewing Marion Kauffman, the Foundation is based in Kansas City, Mo., and has approximately $2 billion in assets. For more information, visit http://www.kauffman.org, and follow the Foundation on twitter.com/kauffmanfdn and facebook.com/kauffmanfdn.