San Francisco, CA (PRWEB) April 30, 2014
Social marketing startup Gruv announces enhancements to its platform for health, beauty and wellness businesses through its online marketplace. Gruv is a discovery, social connectivity and e-commerce platform which differentiates itself by allowing users to discover great content directly from the businesses and facilitates the transaction so that discovery can instantly be turned into an experience with the potential for long term engagement between the business and the consumer.
“Most spas and salons cater to a relatively fixed, repeat clientele which they want to reach more often with compelling offers and meaningful promotions. At the same time they don’t want to give away prime time slots for services at a discount” says Sonal Sahai, Founder and CEO of Gruv. “The Gruv platform allows these businesses to quickly create compelling content and limit such offers to specific times or quantities so that the businesses, and their customers can leverage the offers to drive revenue at less ideal times. In the spa or salon business a Friday afternoon slot is far more valuable than a Monday morning time slot,” continues Sahai.
Gruv’s enhanced platform allows spa, salon and wellness business owners to create private offers by targeting their existing clientele or reach new customers through its marketplace. Exclusive offers are a new feature which allows businesses to reward customer loyalty without diminishing brand value. “Flexible pricing and scheduling coupled with exclusive promotions make this an extremely valuable proposition to such business owners” says Brad Lev, Director of Marketing at Gruv.
Gruv’s goal is to bring users and businesses together at the corner of local and social. It allows users to connect with the businesses they are interested in supporting and allows for notifications when the businesses post offers, blogs or other value-added services. Gruv incorporates connectivity with e-commerce enabling businesses to create customer loyalty, and for its connected users to be rewarded for it.
Gruv’s inception began when founder Sonal Sahai realized she wanted to interact more efficiently with her small business’ customers. She felt it was important to provide a platform that allowed businesses to reach out directly to their potential users – those within a few mile radius and allow for social connectivity to drive customer loyalty. Gruv provides a set of self-enabling tools so businesses can manage their online presence in their own words, with their price and on their schedule.