New York City, NY (PRWEB) May 06, 2014
The selfie has been around for some time. Its popularity is immense and now brands and public figures are taking advantage of the trend to serve their own marketing purposes. In his latest guest post at the Ultimate Vocabulary™ blog, Dan Bloom shares his ideas on how an otherwise spontaneous and individual act has turned into a powerful corporate promotion tool for brands, companies, and celebrities alike.
Bloom first explains the origin of the word selfie; the word comes from Australia, whose English-speaking natives tend to attach the suffix –ie at the end of many words. Bloom then observes that the cultural practice is now being taken advantage of for more serious, money-driven purposes. He brings to his readers’ attention the recent incident where the US President Barack Obama was asked to take a selfie picture with Red Sox player David Ortiz. Ortiz asked that the picture be taken with his own smartphone, and then he uploaded and shared it online - and the PRfie was born. The tech company that produced Ortiz's smartphone saw the perfect newsjacking opportunity and retweeted the picture under their own corporate identity, implicitly making a connection between the American President and the smartphone brand. As expected, the White House reacted promptly. Bloom notes that it turns out the Red Sox player has an endorsement deal with the company, making it an easy PR photo.
The internet has created a number of words and new jargon that describes online practices, and people have been learning these new words and developing a wider vocabulary. However, the real issue with the open internet is that as with many goodwill practices, the corporate world (the “suits” as Bloom describes them) tend to exploit them. eReflect wants to remind people that whether they approve of PRfies or not, they shouldn’t forget that the internet and technology in general will continue to progress, and keeping up with these and other new words to improve vocabulary is to keep up with everything happening in the tech-driven world.
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