Delray Beach, Florida (PRWEB) May 01, 2014
Freedom Steel has built its reputation on the positive reputation it has earned from its customer-base as well as the relationships it has built with the contractors they do business with. In an effort to maintain and continue to build those relationships, Freedom’s General Manager Jeff Garfield presented CEO Pascal Gibert with an article entitled The Ultimate Competitive Advantage: Trust and Respect by Jacques Werth. Within said article, Werth professes:
Universities and market research firms have conducted numerous studies to determine the most important buying decision factors for people who make significant purchases. We gathered as many of those studies as we could find, and did simple correlation analyses to average out the results. Here are the results, in order of importance.
Weighted Values* of Buying Decision Factors(c)
1. Level of Trust in the Salesperson: 87
2. Level of Respect for the Salesperson: 82
3. Reputation of the Company or Product: 76
4. Features of the Product or Service: 71
5. Quality and Service: 58
6. Price 16
In recognition of the fact that consumers indeed have more than one option in the search for quality prefabricated steel buildings, Gibert proposed that Freedom Steel magnify the company focus to Werth’s most important finding, building trust and respect. “The best way to gain trust and respect is to bestow it others,” suggests Garfield. This notion hatched the plan for the steel company’s May promotion. “The bottom line is we want the customer to feel confident in doing business with us,” says Gibert, “and that means give and take. So for May, we start with the giving.”
Traditionally, an initial deposit is required up front before blueprints and engineering begins on a Freedom Steel Building, a process common across the industry. HOWEVER, during the month of May, Freedom Steel has the following offer for all NEW building orders:
ABOUT FREEDOM STEEL
Freedom Steel’s buildings are shipped factory direct from any one of their 18 factories across the continental Unites States. Freedom Steel also provides buildings for anywhere in the world, including a heavy concentration in the Caribbean and Canada; as well as projects in Central and South Americas, Africa and Europe. Freedom Steel’s factories have the ability to construct prefabricated buildings of any size with clear-span options as wide as 250’. Along with all of the government funded projects, Freedom Steel ships hundreds of buildings per year to customers needing barns, garages, riding arenas, gymnasiums, churches, workshops, residences and more. Stamped, certified and state sealed drawings are included for every project. Freedom Steel buildings come standard with such “upgrades” as PBR roof and wall panels, pre-welded clips and pre-punched door openings. They also offer an array of accessories for the consumer including garage and entry doors, windows, insulation, vents, skylights and canopies. Freedom Steel’s international headquarters is located in Delray Beach, FL, where any and all (potential) customers are welcome to visit anytime. For more information, please contact: Jeff Garfield at 1-800-630-2846 or visit online at http://www.freedomsteel.com .