Groupama Assicurazioni Selects Earnix to Enhance Pricing Strategy

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Earnix Insurance chosen to optimize Groupama Assicurazioni’s pricing and personalize its product offering


“We decided to invest in Earnix Insurance in order to analyze and optimize our motor insurance prices,” said Christophe Buso, Groupama Assicurazioni CEO.

Groupama Assicurazioni, the Italian branch of Groupama SA, a French Insurance market leader, today announced that it has selected Earnix, the leading provider of integrated pricing and customer analytics solutions for insurance and banking, to implement a new pricing platform for the company’s motor insurance business. The Earnix Insurance solution will enable Groupama Assicurazioni to enhance its pricing strategy and better personalize its product offering for customers.

Groupama Assicurazioni has purchased the full suite of Earnix Insurance, which will be deployed through a phased approach and ultimately provide the company with an advanced analytical platform that improves pricing efficiency, effectiveness and consistency. The first phase of the project, which involves risk modeling, has already been successfully completed. With a proven track record in the insurance industry, Earnix is able to provide a wide range of solutions that help insurers enhance their competitive positioning.

“We decided to invest in Earnix Insurance in order to analyze and optimize our motor insurance prices,” said Christophe Buso, Groupama Assicurazioni CEO. "The platform will give us an improved way to personalize our prices and respond more quickly to market changes – two challenges that every insurer needs to address in order to improve retention and capacity for growth. We are pleased with the results of the project’s first phase and look forward to continuing our work with Earnix."

“The agreement with Groupama Assicurazioni demonstrates the added value that Earnix solutions provide to insurers in competitive markets,” said David Schapiro, Earnix CEO. “Insurance companies consistently tell us that the sophistication of our product, complemented by our team’s extensive knowledge of the industry, helps give them the edge that they need to better understand their customers and improve their bottom line. We look forward to continuing our work with Groupama Assicurazioni to help the company achieve its business goals.”


About Groupama Assicurazioni
Groupama Assicurazioni is the Italian subsidiary of Groupama, a group of insurance, banking and financial services activities with a European dimension and 13 million of customers.

Groupama Assicurazioni, with a strong presence in Italy and a network of more than 1000 agents widely distributed throughout the country, is the first market of the Group abroad. Its international synergies and professional skills allow to propose innovative solutions for the protection of individuals and companies.

Groupama Assicurazioni, as responsible insurer, is committed to practising socially responsible values and principles with our customers, employees and the general public. For more information visit

About Earnix
Earnix Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance, enabling the alignment of product offerings with changing market dynamics. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to improve deposit, loan, and insurance policy offerings. For more information, visit

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