Auour Advisory Launches Next Generation Downside Protection Investment Strategies

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Auour announces the launch of the Instinct Downside Protection (“DP”) investment strategies, designed to protect capital in unsteady market environments and participate during rising markets. The strategies leverage advanced analytical approaches to deliver the next generation in protection-designed portfolios.

Auour Advisory ( announced today the launch of Auour Advisory’s Instinct Downside Protection (“DP”) investment strategies. Auour Instinct DP strategies bring advanced analytics to deliver the next generation in efficient protection against uncertain market environments while allowing for participation in more normal market settings.

Auour’s approach leverages decades of quantitative research and real world observations to deploy a multi-factor model that defines various market environments and dynamically allocates assets in each environment. Ken Doerr, Managing Principal and Head of Quantitative Research, explains “Our unique strategy incorporates ideas from top investment professionals from diverse backgrounds including fixed income, currency trading, equity, and private equity. Backed by hard empirical research.”

While common methods of providing downside protection use techniques including stop-loss triggers, expensive option strategies, and measurements of price volatility, Auour’s approach uses a sophisticated yet elegant application of various fundamental information to evaluate the appetite for risk. Robert Kuftinec, Managing Principal, says “When we started the process of developing our approach, we performed a competitive analysis of other downside protection processes and found them all to be rather rudimentary.” Joe Hosler, Managing Principal, adds “We find our competitors’ solutions to be analogous to using leeches on a wound. It is time for investment managers to evolve.”

From the market cycles experienced over the past fifteen years, investors are increasingly looking for investment strategies that offer protection from adverse market environments. The market for downside protection based products continues to be a large focus area for financial advisors. David Martin, President of Keystone Capital Corporation states “As we look to grow our investment advisor network, we continuously hear from advisors and their clients the need for investment products that offer fee conscious protection from uncertain markets.”

Founded in 2013 to deliver institutional quality investment services to individuals, institutions and financial advisors, Auour’s investment philosophy is to focus on the facets of investing that are within an investor’s control. These factors are market participation, asset allocation, and expense reduction. Research suggests that market participation and asset allocation account for approximately 90% of the variability in investment returns. Auour combines this experience with efficient investment vehicles readily available to all investors to provide a unique ETF-based investment process.

Auour makes these new strategies available directly to its clients and through a growing network of third party financial advisors. For those interested in learning more about the analytical processes used or how to offer these solutions, contact us for added detail.

About Auour Advisory LLC
Auour Advisory (pronounced ‘our’), an SEC-registered investment advisor through Keystone Capital Corporation, offers individuals, institutions, and financial advisors a range of investment strategies delivered through ETF-based portfolio construction techniques. Auour’s mission is to maximize Transparency, Trust, and Total Return by applying over five decades of collective experience within leading financial institutions.

Auour Advisory
Ken Doerr, Managing Principal

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