Rochester, NY (PRWEB) April 30, 2014
Handling an online presence can be a difficult task. With millions of websites and the ability for consumers or other businesses to easily post just about whatever they want about a company or individual, it's important to keep track of what is being said. Not only is it important from a business perspective to help satisfy customers who aren't happy, but harmful reviews and stories online can also hurt a business.
When users search for a company, and a negative story about that business appears on the first page of search engine, users are much more likely to click on that link. While often it's a story that isn't the fault of the company or just a minor complaint (or just an unhappy customer, right or wrong, spouting off), it could be doing damage to the business.
SZ Marketing helps companies manage their online profile and make sure they are presenting themselves in the way they wish to. From consulting on their website SEO and working on social media profiles to finding PR opportunities and monitoring client brands, SZ Marketing wants to help clients manage their image.
"PR is obviously not a new industry," explained Hockney, manager of SZ Marketing. "But the application to it online is gaining steam. We want to make sure we manage all of our clients profiles in a professional and effective manner."
While search engine rankings aren't as instant as more traditional PR mediums, or even more modern ones like social media (Twitter, Facebook), it is important to maintain a professional set of online presences.
SZ Marketing engages in a number of strategies to monitor brand mentions and proactively address any issues.
"A lot of our work is with helping clients maintain successful social media presences. However, depending on the industry and issues clients have had in the past, we have a lot of tools at our disposal to help solve issues and improve search result appearances," continued Hockney.
For more information, visit http://www.sz-marketing.com.