cleverbridge Partners with ExactTarget to Integrate Marketing Technologies

Full-service e-commerce provider develops seamless integration with ExactTarget to enable clients to create, deploy and track integrated promotional and transactional emails.

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We are providing B2C and B2B marketers with an integrated, best-in-class solution that delivers cross-channel marketing, builds deeper customer relationships, improves sales efficiency and accelerates revenue growth. - Christian Blume, CEO, cleverbridge

Chicago, IL (PRWEB) May 01, 2014

cleverbridge, a global full-service e-commerce provider for software and cloud companies, announces a strategic partnership with global cross-channel digital marketing provider ExactTarget. The seamless integration between the ExactTarget Email Marketing Solution and the cleverbridge e-commerce platform enables clients to more effectively create, deploy and track promotional and transactional emails based on customer data.

cleverbridge’s ExactTarget integration gives software and cloud companies the ability to improve marketing interactions with their customers by delivering targeted, relevant emails based on behavioral and transactional data. With this functionality, merchants can address remarketing opportunities by leveraging automation to deliver highly effective, personalized and engaging emails to customers. The integration offers triggered emails such as newsletters, await-reinstate and more.

“Consumers are interacting with brands in real time across email, mobile, social media and the web, and marketers must make the most of the opportunity to effectively engage,” said Christian Blume, CEO, cleverbridge. “By bringing the power of ExactTarget to the cleverbridge e-commerce platform, we are providing B2C and B2B marketers with an integrated, best-in-class solution that delivers cross-channel marketing, builds deeper customer relationships, improves sales efficiency and accelerates revenue growth.”

As an ExactTarget Orange Partner Network Platinum Partner, cleverbridge provides clients a seamless experience by combining its proven expertise in global e-commerce with ExactTarget’s capabilities in email, social media, mobile, Web, and analytics to create, deliver and optimize digital marketing programs. With a global ecosystem of approximately 500 marketing service providers worldwide, the Orange Partner Network extends ExactTarget’s interactive marketing platform to help digital marketers design, manage and deliver data-driven cross-channel marketing campaigns.

cleverbridge’s integrated ExactTarget email marketing solution is currently available. To learn more about cleverbridge, please contact inquiry(at)cleverbridge(dot)com or visit http://www.cleverbridge.com.

About cleverbridge

cleverbridge is a global full-service e-commerce provider for companies that sell software and cloud solutions. The company’s flexible cloud-based platform and experienced client service drive the performance of B2C and B2B businesses around the world, enabling the complete optimization of their global online sales and marketing initiatives. Headquartered in Cologne, Germany with offices in Chicago, San Francisco, and Tokyo, cleverbridge provides a customized, multi-channel e-business solution to more than 300 international corporations like Acronis, Avira, Dell, Malwarebytes and Parallels, supporting their traditional, SaaS and subscription-based e-commerce needs. For more information, visit http://www.cleverbridge.com or the Building Keystones blog.


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